MARKETING AGENCY IN JAPAN FOR CANADA BRAND

Status Awarded

Contract number 3000792086

Solicitation number 01B68-24-0486

Publication date

Contract award date


    Description
    This contract was awarded to:
    EF.CO.LTD

    This bid solicitation is being issued to satisfy the requirement of Agriculture and Agri-Food Canada. It is intended to result in the award of one (1) contract from contract award to March 31st 2025.

    Agriculture & Agri-Food Canada (AAFC), is seeking proposals for a marketing agency in Japan to execute promotion of the Canada brand.

    Promote the Canada Brand and leverage Canada’s positive international image as a supplier of safe, high-quality food made by trustworthy people from a pristine, sustainable environment; and grow consumer awareness, drive demand for, and generate increased sales of Canadian food products in Japan.

    Targeted Products:
    1) secondary agriculture and processed foods, including, but not limited to: maple syrup/sugar, honey, vegetables, dried and frozen fruits, cuts of meat,
    confectionery, prepared meals;
    2) fresh, frozen and processed fish and seafood;
    3) alcoholic and non-alcoholic beverages;
    4) pet food; and
    5) natural health products.

    Business address

    LIFORK S-203, 1-12-3 Minami-Aoyama, Minato-ku, Tokyo, 107-0062

    Tokyo, N/A, n/A
    Japan
    Notice type
    Request for Proposal
    Procurement method
    Competitive – Open Bidding
    Language(s)
    English
    ,
    French
    Selection criteria
    Highest Combined Rating of Technical Merit and Price
    Region(s) of delivery
    Japan

    Contract duration

    The contract will be for a period of 4 month(s), from 2024/12/01 to 2025/03/31.

    Commodity - UNSPSC

    • 80171600 - Publicity and marketing support services
    • 80171603 - Publicity and marketing advisory service

    Trade agreements

    • Canada-Korea Free Trade Agreement (CKFTA)

    Reason for limited tendering

    A contracting officer can use limited tendering for specific reasons outlined in the applicable trade agreements. The reason for this contract is described below:

    • None
    Contact information

    Contracting organization

    Organization
    Agriculture and Agri-Food Canada
    Address

    1305 Rue Baseline

    Ottawa, Ontario, K1A 0C5
    Canada
    Contracting authority
    Kyle Harrington
    Phone
    5555555
    Email
    kyle.harrington@agr.gc.ca
    Address

    1305 Rue Baseline

    Ottawa, Ontario, K1A 0C5
    Canada
    Date modified: