Telling the Canadian Ag & Food Story – Brand Activation Platform

Status Awarded

Amendment value :

CAD 1,450,350.00

Solicitation number PS25-RN-022

Publication date

Contract award date

Description
This contract was awarded to:
Small Giants Canada
In the Delivery phase, Small Giants Canada is expected to deliver a:
• Plan and roadmap for the launch of the brand platform
• Multi-channel brand activation platform to elevate the profile of Canadian agriculture and food to domestic and international audiences (note that additional vendors and/or FCC’s internal Brand team will support the development of required assets)
• List of KPIs to measure performance
In the Amplification and Sustainment phase, the proponent is expected to deliver:
• Recommendations for additional assets to support objectives of the brand platform. (This includes identifying reactive opportunities in response to the external environment and changing needs as the plan is rolled out)
• Regular reporting on platform performance against KPIs
• Advisory support for FCC’s internal marketing teams as needs evolve
• Materials to support knowledge transfer and operational continuity (i.e. Training materials, playbooks)
Business address
513 Outremont Ave
Montreal, Quebec, H2V3M4
Canada
Procurement method
Competitive – Open Bidding
Language(s)
English
,
French

View the full contract history for Small Giants Canada.

Contract duration

The contract will be for a period of 20 month(s), from 2025/08/21 to 2027/04/30.

Trade agreements

  • Canadian Free Trade Agreement (CFTA)
  • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
Contact information

Contracting organization

Organization
Farm Credit Canada (FCC)
Address
1800 Hamilton Street
Regina, Saskatchewan, S4P 4L3
Canada
Contracting authority
Ronke Niagwan
Phone
000-000-0000
Email
procurement@fcc-fac.ca