User Research Factual Surveys

Objective

The objective is for the Contractor to conduct phone and online factual severe weather post-warning surveys to verify information about:

1. The reach of severe weather warnings within the affected area
2. If those affected understood the warning (level of risk, potential action to take)
3. What action those affected took in response to the warnings

The goal is to administer up to 6 surveys per 12 month period, to cover the 6 identified MSC regions of Canada, and as many different severe weather warning categories as possible (see table below).

MSC regions of Canada and Significant Weather Warning Categories

1-BC

2-Prairies (MB, AB, SK)

3-ON

4-QC

5-Atlantic (NB, NS, PE, NL)

6-North of 60 (YT, NWT&NU)

1- Significant rainfall

2- Significant snowfall

3- Freezing rain

4- Wind

5- Severe thunderstorm

6-Tornado

7- Hurricane

8- Blizzard

The Technical Authority will inform the Contractor when a severe weather event is forecast and the category of warning issued. A factual severe weather post-warning survey will then be administered within 48 hours of the issued warning, otherwise specified by the Technical Authority, in the region specified by NPBD (i.e. MSC forecast areas, refer to Attachment 1 to Annex A, High Impact Weather Post-Warning Survey).

The lead-time may vary from one event to another, from 48 hours to a few minutes’ advance notice, given the unpredictable nature of some severe weather events.

Mandatory Contractor qualification requirements

• The Contractor must have facilities to run post-warning surveys.
• The Contractor must have recent experience (within the last five (5) years) and capability to run RDD sampling for: land line, cell phone, and online surveys.
• The Contractor must have recent experience (within the last five (5) years) and capability to carry out a survey within forty-eight (48) hours of the event being surveyed.
• The Contractor must have the capacity to survey in both English and French.
• The Contractor must have the capacity to survey in all the provinces and territories of Canada

Deliverables

1. Survey instrument and methodology, due to the Technical Authority by April 8, 2021
2. For each survey completed (up to 6 over the one year period):
   • Methodology used to complete the survey
   • A fully labelled dataset in .csv format, due to the Technical Authority upon completion of each survey.