Canada Pavilion at Seoul Food & Hotel

This bid solicitation is being issued to satisfy the requirement of Agriculture and Agri-Food Canada. It is intended to result in the award of one (1) contract from contract award to November 1, 2023 with three (3), one (1) year option periods .

Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication services at Seoul Food & Hotel 2023.

AAFC is organizing the Canada Pavilion at Seoul Food & Hotel (SFH) 2023, which will be held at KINTEX, Seoul, South Korea from May 30 to June 2, 2023. The Canada Pavilion will incorporate displays from a number of Canadian agri-food companies, associations, and federal/provincial departments.

SFH is the largest annual food trade event in South Korea. Held in Seoul, the show provides participating companies with an opportunity to meet with key importers, distributors and industry buyers from retail, catering and the hospitality trade across the whole of Korea.

In order to ensure the prosperity of the sector, the Canadian agri-business community needs to successfully compete and adapt to the changing needs of domestic and international markets. AAFC’s Canada Pavilion Program provides Canadian food exporters with the opportunity to enhance the exposure of their products against international competition by differentiating their products through the use of branding tools and attributes. The Canadian presence at international trade shows, through the Canada Pavilion Program, should highlight the following key Canada Brand attributes: quality, innovation, sustainability, diversity, and food.

Bids must include the following:

1. Executive Summary: A brief overview of the proposed plan, expectations, and understanding of the project.

1. Design Concept: Canada’s “Brand” is well defined (see Annex G), as such design proposals for a Canada Pavilion must take full advantage of Canada’s international reputation. The bid will include a design layout for a 342 square metre (sq. m) Canada Pavilion made up of three stands of 6mx15m (90 square metres) and one stand of 6mx12m (72 square metres).

The design must be distinctly Canadian and stand out from other countries/competitors on the show floor. The design will take advantage of Canada Brand attributes while addressing the target audience’s perception of what is distinctly Canadian. 

The design must allow for a combination of enclosed and open concept booth layouts to accommodate the needs of both individual companies as well as larger group exhibitors. The design and layout of the pavilion should be flexible to accommodate changes from year-to-year. The design should include sustainable materials that can be reused throughout the duration of the contract.

1. Project Management for Services: Provide a detailed description of the approach, resources for each service and detailed, comprehensive timelines including milestones for planning and interactions with Show Authority, AAFC and exhibitors as well as fabrication and delivery schedule.
2. Contingency Plan: Describe any major challenges, constraints or unexpected situations and/or major difficulties that may arise during the course of the project including staffing issues and provide proposed solutions and approaches to address these.

1. Summary/Recommendation: Provide any additional information and/or recommendations that are essential to the project.

The failure by companies to bid in Canadian dollars (a mandatory requirement of the solicitation) is sufficient to make its proposal non-compliant. AAFC will reject a company's bid made in any currency other than Canadian.