Tourism Marketing Agency

Community: Whitehorse

Traditional Territory: Kwanlin Dun First Nation / Ta’an Kwäch’än Council

The Marketing Unit of the Department of Tourism and Culture (Tourism Yukon) is seeking an integrated marketing agency and/or multiple specialized marketing agencies to support the development, implementation and evaluation of the Tourism Yukon Global Marketing Plan that meets the goals of the Yukon Tourism Development Strategy. The marketing agency(s) will interpret and incorporate these plans primarily into the North American consumer channel, but when required, also within travel trade and public relations (PR) channels. Marketing activities will include: developing, implementing, and evaluating consumer marketing programs, partnerships, and campaigns, developing creative and associated assets, providing media buying services, providing digital marketing services/support, offering content marketing services/support, providing performance measurement reports, and providing travel trade marketing and/or public relations support services as required.