MARKETING AGENCY IN JAPAN FOR CANADA BRAND

Solicitation number 01B68-24-0486

Publication date

Closing date and time 2024/10/31 14:00 EDT

Last amendment date


    Description

    This bid solicitation is being issued to satisfy the requirement of Agriculture and Agri-Food Canada. It is intended to result in the award of one (1) contract from contract award to March 31st 2025.

    Agriculture & Agri-Food Canada (AAFC), is seeking proposals for a marketing agency in Japan to execute promotion of the Canada brand.

    Promote the Canada Brand and leverage Canada’s positive international image as a supplier of safe, high-quality food made by trustworthy people from a pristine, sustainable environment; and grow consumer awareness, drive demand for, and generate increased sales of Canadian food products in Japan.

    Targeted Products:
    1) secondary agriculture and processed foods, including, but not limited to: maple syrup/sugar, honey, vegetables, dried and frozen fruits, cuts of meat,
    confectionery, prepared meals;
    2) fresh, frozen and processed fish and seafood;
    3) alcoholic and non-alcoholic beverages;
    4) pet food; and
    5) natural health products.

    Contract duration

    The estimated contract period will be 4 month(s), with a proposed start date of 2024/12/01.

    Trade agreements

    • Canada-Korea Free Trade Agreement (CKFTA)

    Reason for limited tendering

    A contracting officer can use limited tendering for specific reasons outlined in the applicable trade agreements. The reason for this contract is described below:

    • None

    Partner with another business

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    Contact information

    Contracting organization

    Organization
    Agriculture and Agri-Food Canada
    Address

    1305 Rue Baseline

    Ottawa, Ontario, K1A 0C5
    Canada
    Contracting authority
    Kyle Harrington
    Phone
    5555555
    Email
    kyle.harrington@agr.gc.ca
    Address

    1305 Rue Baseline

    Ottawa, Ontario, K1A 0C5
    Canada
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added
    001
    French
    27
    001
    English
    87

    Access the Getting started page for details on how to bid, and more.

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    Summary information

    Notice type
    Request for Proposal
    Language(s)
    English, French
    Region(s) of delivery
    Japan
    Region of opportunity
    World
    Contract duration
    4 month(s)
    Procurement method
    Competitive – Open Bidding
    Selection criteria
    Highest Combined Rating of Technical Merit and Price

    Support for small and medium businesses

    If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

    Refer to our Support page if you need help or have questions about the government procurement process, including how to bid or how to register in SAP Ariba. You can also contact Procurement Assistance Canada, which has offices across Canada.

     

    Date modified: