Full-Service Performance Marketing Schulich Executive Education

Address:
York University
Procurement Services
4700 Keele Street
Toronto, Ontario
Canada, M3J 1P3
 
Description:
York is seeking a Proponent with substantial experience and resources to provide Full-Service Performance Marketing services to Schulich ExecEd. Specifically, the selected Proponent will demonstrate superior experience and capability in recommending, executing and optimizing brand development, digital marketing and brand loyalty strategies for higher education institutions. Schulich ExecEd is looking to engage one (1) or more Proponents to review and provide recommendations for best practices on the marketing strategy. The selected Proponent(s) will provide strategy development and execution for the renewed marketing strategy. The Proponent will provide Schulich ExecEd tangible recommendations, implementation support, data analysis and reporting throughout the project.

York will only consider Proposal submissions received from Proponents who have registered with MERX (www.MERX.com) for this competitive bid.  Proposal submissions from Proponents who have not registered and obtained this Bid Document directly from MERX will be disqualified.

Tendering Website:
Proponents will find the complete RFP Documents at: https://www.merx.com/
 
Pricing and Payment Terms are available on the MERX website, respectively.
 
Procurement Method:
Open tender whereby all interested Proponents may submit a Proposal.
 
Estimated Quantities:
Available within the RFP Documents.
 
Submission Details:
Proponents shall submit their Proposal response at: https://yorku.bonfirehub.ca
 
Submission Deadline:
March 18, 2024 at 3:00:00pm EST.
 
Public Opening:
Not Applicable.
Conditions for Participation:
Available within the tender document.
Mandatory Submission Requirements:

1. Qualifications and Experience
2. Methodology and Timetable/Workplan
3. References
4. Samples
5. Acknowledgement – Section 9.0
6. Pricing Schedule – Section 10.0

Complete submission requirements are provided within the RFP documents.
 
Scored Submission Requirements:  
 

1. Mandatory Requirements
2. Qualifications and Experience
3. Approach
4. Samples
5. Financial Evaluation; and
6. Short-Listed Proponent Presentation (as required)

Complete submission requirements are provided within the RFP documents.
 
This procurement is covered by Chapter 5 of the Canadian Free Trade Agreement.
 
Delivery Date:
Service implemented by a tentative date of April 1, 2024
 


Duration of Agreement:
The term of the Agreement shall be for thirty-six (36) months.
 
Additional Options:
Available within the tender document.
 
Negotiation:
York reserves the right in its sole discretion to negotiate modifications to any Proposal received without becoming obligated to offer to negotiate with any other Proponent(s).

Supplier Prequalification (if applicable):

Not Applicable.


 Responses must be submitted in English.



Proponents should note that information contained within this notice is subject to change.  Proponents are encouraged to download the tender document which contain the most current information.
 
If there is a conflict between the RFP documents and this RFP Notice, the RFP documents will take precedence.
 

Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.