Food & Hotel Asia (FHA) Singapore Expo, Singapore, Singapore April 2014, 2016, 2018

1.0	PROJECT SUMMARY

1.1	Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication.

AAFC is organizing the Canada Pavilion at Food & Hotel Asia (FHA) 2014, which will be held at Singapore Expo (Singapore, Singapore) April 8 11, 2014.  The Canada Pavilion will incorporate displays from a number of Canadian food companies.  

FHA (biennial) is the premier trade show synonymous with the food and hospitality industry in Asia and beyond.  FHA 2014 will feature an estimated 2,800 exhibitors from 70 countries/regions and an expected 45,000 trade visitors from over 90 countries/regions.

In order to ensure the prosperity of the sector, the Canadian agri-business community needs to successfully compete and adapt to the changing needs of domestic and international markets.  AAFC’s Canada Pavilion program provides Canadian food exporters with the opportunity to enhance the exposure of their products against international competition by differentiating their products through the use of branding tools and attributes.  The Canadian presence at international trade shows, through the Canada Pavilion program, should highlight the following key attributes: innovation, quality, and nature/environment.

Bids must include the following:

Executive Summary: A brief overview of the proposed plan, expectations, and understanding of the project.

Design Concept:  A distinctly Canadian design layout that stands out from other countries/competitors at the Show, while promoting the Canada Brand attributes that include innovation, quality and nature/environment.  The design concept must address the event’s target audience, be functional, be attractive that showcases Canadian Agriculture.  The design and layout of the pavilion should be flexible to accommodate changes requested from year to year.

Project Management for Services:  Provide a detailed description of the approach, timelines,  milestones and resources for each service.

Contingency Plan:  Describe any major challenges, constraints or unexpected situations and/or major difficulties that may arise during the course of the project.  Propose solutions and approaches to address these.

Summary/Recommendation:  Provide any additional information and/or  recommendations that are essential to the project.

1.2	With the exception of certain basic site requirements that must be provided or ordered separately, the Contractor will provide a complete turnkey package that includes all goods and services detailed in this Request for Proposal.

1.3	 Any components and services not covered or mentioned herein, but obviously necessary to the completion of a fully operational exhibit are to be identified separately in the Contractor's Design Proposal and Technical Proposal and included in the Financial Proposal.