Phase 1 – Research and Brand Foundation Work (Defining the CCC Brand)
Solicitation number 104727.137
Publication date
Closing date and time 2018/11/06 12:00 EST
Description
CCC is seeking to retain an agency to perform a comprehensive analysis and assessment of the CCC brand and make recommendations for optimizing the brand in preparation for a sustained branding campaign. The expectation is to deliver recommendations with respect to brand architecture, brand positioning, brand promise and value proposition messaging, brand personality and behaviours, and brand look and voice to help CCC improve the effectiveness of the marketing and communications that supports our growth agenda. The analysis and assessment of CCC’s brand will also include detailed recommendations on any changes that CCC should make to its current channels and tactics as well as policies and procedures to effectively manage the brand. All deliverables must be submitted in English.
Contract duration
Refer to the description above for full details.
Trade agreements
-
No trade agreements are applicable to this solicitation process
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Contact information
Contracting organization
- Organization
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Public Works and Government Services Canada
- Address
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11 Laurier St, Phase III, Place du PortageGatineau, Quebec, K1A 0S5Canada
- Contracting authority
- Nash, Kathleen
- Email
- bids@ccc.ca
- Address
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350 Albert Street, 7th FloorOttawa, ON, K1A 0S6CA
Bidding details
Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.
| Document title | Amendment no. | Language | Unique downloads | Date added |
|---|---|---|---|---|
| 2018-10-18_rfp_eng_-_ccc_branding.pdf | 000 | EN | 56 | |
| 2018-10-18_rfp_eng_-_ccc_branding_-_pricing_table_and_declaration.docx | EN | 23 | ||
| 2018-10-18_rfp_fr_-_ccc_branding_-_princing_table_and_declaration.docx | FR | 5 | ||
| 2018-10-18_rfp_fr_-_ccc_branding.pdf | 000 | FR | 9 |
Access the Getting started page for details on how to bid, and more.
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