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Advertising Creative Services

Solicitation number W5830-170052/A

Publication date

Closing date and time 2018/02/05 14:00 EST

Last amendment date


    Description
    Trade Agreement: Canadian Free Trade Agreement (CFTA)
    Tendering Procedures: The bidder must supply Canadian goods and/or services
    Competitive Procurement Strategy: Best Overall  Proposal
    Comprehensive Land Claim Agreement: No
    Nature of Requirements: 
    
    Advertising Creative Services
    W5830-170052/A
    Ivany, Chris
    Telephone No.(613) 993-0048 
    Fax No.(613) 949-1281
    christopher.ivany@pwgsc-tpsgc.gc.ca
    
    THERE IS A SECURITY REQUIREMENT ASSOCIATED WITH THIS SOLICITATION.
    THE CANADA FREE TRADE AGREEMENT APPLIES TO THIS SOLICITATION.
    
    The Department of National Defence (DND) and the Canadian Armed Forces (CAF) requires the services of a firm specializing in marketing and advertising using a mix of traditional and digital channels, in support of t
    he Canadian Armed Forces recruiting priority. Services to be provided include account management, creative and strategic development, brand development, production management services (creative and technical), digital engagement strategies, and more, in support of advertising campaigns.
    
    The requirement is limited to Canadian goods and/or services.
    
    Evaluation Process
    Bidders MUST meet all the mandatory requirements of the Request for Proposals.  No further consideration will be given to proposals not meeting all the mandatory criteria. 
    
    The Bidder MUST demonstrate its capability and experience in developing creati
    ve solutions by providing two (2) different examples of campaigns. Between the two submitted examples, the following criteria MUST be met:
    ? Each of the two (2) examples submitted MUST have been completed wi
    thin the last five (5) years from bid closing.
    ? At least one of the two (2) examples submitted MUST have been originally developed in both official languages (English and French).
    ? At least one of the two (2) examples submitted MUST have been a national advertising campaign that included either a regional component or t
    hat targeted a specific demographic.
    ? Each of the two (2) examples submitted MUST have been multimedia advertising campaigns, as defined in 1.1 above.
    
    Period of the Contract
    Services are required from the date a contract is awarded until March 31, 2019, with three (3) possible extensions of one (1) year up to Ma
    rch 31, 2022.
    
    Basis of Selection
    The responsive bid with the highest combined rating of technical (80%) and price (20%) will be recommended for award of a contract.
    Delivery Date: Above-mentioned
    
    The Crown retains the right to negotiate with suppliers on any procurement.
    
    Documents may be submitted in either official language of Canada.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • Canadian Free Trade Agreement (CFTA)

    Partner with another business

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    Contact information

    Contracting organization

    Organization
    Public Works and Government Services Canada
    Address
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Canada
    Contracting authority
    Ivany, Chris
    Phone
    (613) 993-0048 ( )
    Email
    christopher.ivany@tpsgc-pwgsc.gc.ca
    Fax
    (613) 949-1281
    Address
    360 Albert St. / 360, rue Albert
    12th Floor / 12ième étage
    Ottawa, Ontario, K1A 0S5

    Buying organization(s)

    Organization
    Department of National Defence
    Address
    101 Colonel By Dr
    Ottawa, Ontario, K1A0K2
    Canada
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added
    001
    French
    10
    001
    English
    40
    000
    French
    27
    000
    English
    130

    Access the Getting started page for details on how to bid, and more.

    Eligibility and terms and conditions

    Government of Canada tender and awards notices, solicitation documents, and other attachments are fully accessible and available free of charge and without having to register on CanadaBuys.

    Information may be available on another source prior to being available on CanadaBuys. You may have received this information through a third-party distributor. The Government of Canada is not responsible for any tender notices and/or related documents and attachments not accessed directly from CanadaBuys.canada.ca.

    Government of Canada tender or award notices carry an OpenGovernment License - Canada that governs its use. Related solicitation documents and/or tender attachments are copyright protected. Please refer to our terms and conditions page for more information.

    Summary information

    Notice type
    Request for Proposal
    Language(s)
    English, French
    Region(s) of delivery
    Alberta
    ,
    British Columbia
    ,
    Manitoba
    ,
    New Brunswick
    ,
    Newfoundland and Labrador
    ,
    Nova Scotia
    ,
    Northwest Territories
    ,
    Nunavut Territory
    ,
    Ontario (except NCR)
    ,
    Prince Edward Island
    ,
    Quebec (except NCR)
    ,
    Saskatchewan
    ,
    Yukon
    ,
    National Capital Region (NCR)
    Procurement method
    Competitive – Selective Tendering
    Selection criteria
    Highest Combined Rating of Technical Merit and Price
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

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