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Buy Canadian Campaign

Solicitation number 01B68-200788/A

Publication date

Closing date and time 2020/02/18 14:00 EST

Last amendment date


    Description
    Trade Agreement: CETA / CFTA
    Tendering Procedures: The bidder must supply Canadian goods and/or services
    Competitive Procurement Strategy: Best Overall  Proposal
    Comprehensive Land Claim Agreement: No
    Nature of Requirements: 
    
    AAFC - Buy Canadian Campaign
    
    01B68-200788/A
    Ivany, Chris
    Telephone No. - (613) 993-0048 (    )
    Fax No. - (613) 949-1281 (    )
    
    Budget 2019 committed an investment of $25million over five years for Agriculture and Agri-Food Canada (AAFC) to develop a national approach to better connect Canadians with and instill pride in Canada’s food system and its agriculture, food and seafood products which is part of the new Canada’s Food Policy. 
    
    The Buy Canadian Promotion Campaign will be a coordinated national approach led by AAFC and will:
    • tell the story of, and build pride in, Canada’s food sector and highlight the advantages of its products;
    • increase confidence by providing transparency on where and how food is made;
    • showcase federal and sector investments to continuously improve production practices and Canada’s food system; 
    • gain recognition for the work of Canadian producers and build public trust; and,
    • promote Canadian products on the domestic market.
    
    The campaign will include the following components:
    • refreshing the Canadian Food and Agriculture Sector Brand (Canada Brand) imagery, messaging and promotional products;
    • working with industry and the Canadian Food Inspection Agency (CFIA) to make it easier for Canadians to accurately identify Canadian food products when shopping (Product of Canada Guidelines); 
    • working with industry and consumers to consider where assurance systems and other public trust efforts can help support the brand; and
    • developing and implementing a marketing strategy.
    The development and implementation of a marketing strategy will be the main focus of the requirements for this project. Services for a social marketing and advertising campaign are required from the date a contract is awarded until March 31, 2021, with three (3) possible extensions of one (1) year up to March 31, 2024. 
    
    The annual media buy budget is estimated to be between $1,500,000 - $4,000,000. 
    
    The requirement is subject to the provisions of the Canadian Free Trade Agreement (CFTA).
    
    The requirement is limited to Canadian services.
    
    More information on the advertising practices of the Government of Canada can be found at:
    http://www.tpsgc-pwgsc.gc.ca/pub-adv/index-eng.html
    
    All inquiries regarding aspects of this request for proposal should be e-mailed to: christopher.ivany@pwgsc-tpsgc.gc.ca.
    
    Solicitation documents must be obtained through BuyandSell.gc.ca
    
    The Crown retains the right to negotiate with suppliers on any procurement.
    
    Documents may be submitted in either official language of Canada.
    
    More information is provided in the Request for Proposal.
    
    Delivery Date: Above-mentioned
    
    The Crown retains the right to negotiate with suppliers on any procurement.
    
    Documents may be submitted in either official language of Canada.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • Canadian Free Trade Agreement (CFTA)
    • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)

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    Contact information

    Contracting organization

    Organization
    Public Works and Government Services Canada
    Address
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Canada
    Contracting authority
    Ivany, Chris
    Phone
    (613) 993-0048 ( )
    Email
    christopher.ivany@tpsgc-pwgsc.gc.ca
    Fax
    (613) 949-1281
    Address
    360 Albert St. / 360, rue Albert
    12th Floor / 12ième étage
    Ottawa, Ontario, K1A 0S5

    Buying organization(s)

    Organization
    Agriculture and Agri-Food Canada
    Address
    1341 Baseline Road
    Ottawa, Ontario, K1A0C5
    Canada
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added
    006
    French
    11
    006
    English
    43
    005
    French
    6
    005
    English
    38
    004
    French
    8
    004
    English
    42
    003
    French
    6
    003
    English
    42
    001
    French
    18
    002
    French
    10
    002
    English
    62
    001
    English
    54
    000
    French
    46
    000
    English
    282

    Access the Getting started page for details on how to bid, and more.

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    Summary information

    Notice type
    Request for Proposal
    Language(s)
    English, French
    Region(s) of delivery
    Alberta
    ,
    British Columbia
    ,
    Manitoba
    ,
    New Brunswick
    ,
    Newfoundland and Labrador
    ,
    Nova Scotia
    ,
    Northwest Territories
    ,
    Nunavut Territory
    ,
    Ontario (except NCR)
    ,
    Prince Edward Island
    ,
    Quebec (except NCR)
    ,
    Saskatchewan
    ,
    Yukon
    ,
    National Capital Region (NCR)
    Procurement method
    Competitive – Selective Tendering
    Selection criteria
    Highest Combined Rating of Technical Merit and Price
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

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    If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

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    Date modified: