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Advertising Technology Provider

Solicitation number EP361-150005/A

Publication date

Closing date and time 2015/04/22 14:00 EDT

Last amendment date


    Description
    Trade Agreement: NONE
    Tendering Procedures: The bidder must supply Canadian goods
    and/or services
    Attachment: None
    Competitive Procurement Strategy: Best Overall  Proposal
    Comprehensive Land Claim Agreement: No
    Nature of Requirements: 
    EP361-150005
    Dominique Granger
    613-990-4033
    Dominique.granger@pwgsc-tpsgc.gc.ca
    
    
    Nature of Requirement:
    Canada is seeking the services of a supplier to fulfill the
    mandate of Government of Canada (GC) advertising technology
    provider (ATP) to support a wide range of government programs
    and services through advertising technology services. These
    services, and certain related optional services, are to be
    provided on an "as-and-when-requested" basis. Corporate Services
    will also be required on an ongoing basis.
    The mandate includes services in support of GC digital
    advertising activities within Canada, at the national, regional,
    rural and community-based levels, targeting all ages and
    origins, including ethnic and Aboriginal communities, in English
    and French, as well as in other languages, as required. A
    limited number of activities could entail requirements in other
    countries..
    
    Period of Contract:
    The period of contract will be for three (3) years with the
    possibility of two (2) additional one (1) year option periods.
    
    Sourcing:
    The Canadian Content Policy will apply to this procurement. 
    
    This procurement is not subject to trade agreements. 
    
    Bidders' conference:
    A Bidder's conference/teleconference will be held in Ottawa
    Ontario on March 23, 2015.  Bidders are invited to attend in
    person or by teleconference. Bidders who do not attend will not
    be precluded from submitting a proposal.
    
    More information is provided in the Request for Proposal.
    
    Evaluation Criteria:
    
    Mandatory Requirements: 
    The Bidder MUST submit two (2) case studies of digital
    advertising campaigns, which were completed* within the last
    three (3) years of the bid closing date, and were managed by the
    Bidder or its senior personnel.  The minimum net media budget
    for the digital component(s) must have been $200K. 
    Between the two (2) case studies provided, the Bidder MUST
    demonstrates its experience in the management of integrated
    advertising technology systems and data by addressing each of
    the following requirements:
    o	traffic and track digital advertising creative of various
    formats across various sites and platforms;
    o	target select audiences in real time;
    o	ensure brand safety;
    o	prevent or detect impression fraud;
    o	verify or measure viewability; and
    o	measure and report on overall campaign performance for various
    digital advertising tactics including the integration of
    external system and data, and the development and provision of
    customized reporting with controlled access, tailored to a
    client's specific needs.
    	
    The Bidder MUST submit a minimum of one (1) CV for each of the
    following key categories of services;
    o	Account Management and Coordination;
    o	Ad Server (account management and coordination);
    o	DMP (account management and coordination); and
    o	DSP (account management and coordination).
    	
    
    Basis of Selection:
    Bidders must comply with all the requirements of the bid
    solicitation, meet all mandatory technical evaluation criteria
    and obtain the required minimum of points the rated technical
    evaluation criteria which are subject to point rating. The
    responsive bid with the highest combined rating of technical
    merit and price that will be recommended for award of a contract
    
    To avoid any conflict of interest or potential conflict of
    interest, an exclusivity clause will form part of the
    Advertising Technology Provider (ATP) solicitation. It will
    forbid the eligibility of any one supplier from being awarded
    both the Agency of Record (AOR) and ATP contracts. A similar
    clause will be included in the associated AOR solicitation
    EP361-151112
    Conclusion
    More information on the advertising practices of the Government
    of Canada can be found at:
    http://www.tpsgc-pwgsc.gc.ca/pub-adv/index-eng.html.
    
    All inquiries regarding aspects of this request for proposal
    should be e-mailed to: dominique.granger@pwgsc-tpsgc.gc.ca or
    faxed at 613-949-1281.
    
    Solicitation documents must be obtained through BuyandSell.gc.ca
    
    Delivery Date: Above-mentioned
    
    The Crown retains the right to negotiate with suppliers on any
    procurement.
    
    Documents may be submitted in either official language of Canada.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • No trade agreements are applicable to this solicitation process

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    Contact information

    Contracting organization

    Organization
    Public Works and Government Services Canada
    Address
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Canada
    Contracting authority
    Granger, Dominique
    Phone
    (613) 990-4033 ( )
    Fax
    (613) 949-1281
    Address
    360 Albert St. / 360, rue Albert
    12th Floor / 12ième étage
    Ottawa, Ontario, K1A 0S5

    Buying organization(s)

    Organization
    Public Works and Government Services Canada
    Address
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Canada
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added
    007
    French
    5
    007
    English
    13
    006
    French
    2
    006
    English
    8
    005
    French
    1
    005
    English
    10
    004
    French
    3
    003
    French
    1
    004
    English
    15
    003
    English
    11
    002
    French
    6
    002
    English
    23
    001
    French
    3
    001
    English
    23
    000
    French
    24
    000
    English
    109

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    Summary information

    Notice type
    Request for Proposal
    Language(s)
    English, French
    Region(s) of delivery
    Alberta
    ,
    British Columbia
    ,
    Manitoba
    ,
    New Brunswick
    ,
    Newfoundland and Labrador
    ,
    Nova Scotia
    ,
    Northwest Territories
    ,
    Nunavut Territory
    ,
    Ontario (except NCR)
    ,
    Prince Edward Island
    ,
    Quebec (except NCR)
    ,
    Saskatchewan
    ,
    Yukon
    ,
    National Capital Region (NCR)
    Procurement method
    Competitive – Selective Tendering
    Selection criteria
    Highest Combined Rating of Technical Merit and Price
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

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