2SLGBTQI+ Anti-Stigma Awareness Marketing Campaign

2SLGBTQI+ Anti-Stigma Awareness Marketing Campaign (P2400057)

This requirement is for: Women and Gender Equality Canada

The intent is to issue a competitive contract with task authorizations.

Description of the Requirement:

Women and Gender Equality Canada (WAGE) is seeking a qualified contractor to develop, manage, and implement a 2SLGBTQI+ Anti-Stigma awareness marketing campaign aimed at targeted segments of people in Canada. The purpose of the campaign is to raise awareness of the stigma faced by members of 2SLGBTQI+ communities in Canada and encourage Canadians to play an active role in reducing that stigma.

The ultimate objective of this contract is to develop and implement a marketing and awareness campaign aimed at targeted segments of people in Canada. The broad purpose of the campaign is to engage a targeted segment of people in Canada to help foster a 2SLGBTQI+ inclusive future. More specifically, the campaign should enhance inclusion and break down underlying and long-standing stigma and discrimination against 2SLGBTQI+ communities through a multi-pronged approach that deconstructs stereotypes and influences positive change. The campaign should address hateful propaganda and debunk disinformation targeting 2SLGBTQI+ communities.

To execute this approach optimally, the Contractor will be asked to collect and incorporate the input of organizations who work with members of 2SLGBTQI+ communities, including those who specifically work with community members who are Indigenous, Black, racialized, immigrant, people from a rural or remote area, and people with disabilities, and/or people from other equity-deserving communities. Calling upon the expertise of such individuals will help to identify, engage, and amplify diverse voices, supporting the Department’s mandate to promote a better understanding of the intersection of sex and gender with other identity factors (e.g., race, national and ethnic origin, Indigenous origin or identity, age, sexual orientation, socioeconomic condition, place of residence and disability). This approach will further align with the Government of Canada’s gender and diversity lens known as Gender-Based Analysis Plus (GBA Plus).

Security Requirement:

There is no security requirement.

Canadian Content:

The requirement is limited to Canadian goods and services.

Applicable Trade Agreements:

• Canadian Free Trade Agreement (CFTA)
• Canada-Chile Free Trade Agreement (CCFTA)
• Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
• Canada-Colombia Free Trade Agreement (CColFTA)
• Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
• Canada-Honduras Free Trade Agreement (CHFTA)
• Canada-Korea Free Trade Agreement (CKFTA)
• Canada-Panama Free trade agreement (CPanFTA)
• Canada-Peru Free Trade Agreement (CPFTA)
• Canada-UK Trade Continuity Agreement (Canada-UK TCA)
• Canada-Ukraine Free Trade Agreement (CUFTA)
• World Trade Organization Agreement on Government Procurement (WTO-AGP)

Proposed period of contract:

The proposed period of contract shall be from contract award to March 31, 2024.

Option to Extend the Contract:

The Contractor grants to Canada the irrevocable option to extend the term of the Contract by up to three (3) additional one-year periods under the same conditions.