Strategic and Operational Communications Plans GEM-GeoNorth

AMENDMENT 001: The purpose of this amendment is to postpone the bid closing date until January 18, 2021 at 2:00 PM (EST).
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QUESTION 1. Has there been an incumbent within twelve months (or greater) either as a Term; Casual or Agency Contract (THS, TSPS, TBIPS) performing these duties? ANSWER 1. No, there has not been an incumbent within twelve months or greater performing these duties.

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The GEM Coordination Office (GCO) is seeking to improve GEM-GeoNorth’s visibility and outreach. GEM-GeoNorth is a Northern geoscientific program led by the Geological Survey of Canada (GSC) of Natural Resources Canada (NRCan). 

By means of this Request for Proposals (RFP), the GCO is seeking proposals from bidders for the services of an experienced firm to recommend communications tools and strategies that maximize access to the data coming out of GEM-GeoNorth’s research activities and ensure that the knowledge benefits NRCan’s target audiences:

• Indigenous communities and Northerners located north of the 55^th parallel;
• Provincial and territorial government agencies;
• The mining and mineral exploration industry;
• Academia;
• Educational and cultural organizations in the North (for capacity building programming);

For instance, the communications firm will:

• Evaluate the needs of targeted audiences as these relate to geological knowledge generated by GEM-GeoNorth;
• Evaluate the efficacy of existing communications tools to reach the targeted audiences;
• Recommend attainable measures through the development of a strategic and operational communications plan the program can implement to increase awareness and access to the research conducted by GEM-GeoNorth;
• Develop a discussion guide and conduct workshops.

See the RFP for a complete description.