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Canada Brand Ecommerce Project in Japan

Status Awarded

Contract number 01B68-21-0199

Solicitation number 01B68-21-0199

Publication date

Contract award date


    Description
    This contract was awarded to:
    Rakuten Group

    While Canada is perceived positively in Japan, a limited awareness of specific Canadian food and beverage products or brands in the market persists. To expand Canadian food and beverage products’ presence in the market, a refreshed Canada Brand will be launched in Japan in 2022-2023 and 2023-2024 that will feature a targeted digital and ecommerce marketing consumer campaign.

    The Objective: To leverage the refreshed Canada Brand and a positive international image of Canada as a supplier of safe, high-quality food made by trustworthy people from a pristine, sustainable environment, as well as to grow consumer awareness, drive demand for, and generate increased sales of Canadian food products in Japan.

    Targeted Products: 1) Secondary agriculture and processed foods and beverages, including, but not limited to: maple syrup/sugar, honey, vegetables, dried and frozen fruits, cuts of meat, confectionery, prepared meals; 2) Processed fish and seafood; 3) Alcoholic and non-alcoholic beverages; 4) Pet food; and 5) Functional foods and health and wellness products that are widely considered food.

    Excluded and Out of Scope: Commodities such as bulk wheat or live animals; agriculture or fishing industry machinery and tools; food service and meal delivery platforms (e.g. UberEats); agri-food technology; and food packaging.

    Procurement method
    Competitive – Open Bidding
    Language(s)
    English
    ,
    French

    Contract duration

    Refer to the description above for full details.

    Commodity - GSIN

    • L099G - Financial Transaction Processing Services - Electronic Commerce
    Contact information

    Contracting organization

    Organization
    Agriculture and Agri-Food Canada
    Address
    1341 Baseline Road
    Ottawa, Ontario, K1A0C5
    Canada
    Contracting authority
    Harrington, Kyle

    Buying organization(s)

    Organization
    Agriculture and Agri-Food Canada
    Address
    1341 Baseline Road
    Ottawa, Ontario, K1A0C5
    Canada
    Date modified: