User Experience for Elections Canada Website

Solicitation number ECNF-RFP-2023-2372

Publication date

Closing date and time 2024/02/06 14:00 EST

Last amendment date


    The information contained in this notice is a brief description of the requirement and is for information purposes only. Bidders must refer to the complete RFP document for a full description of the requirement and the full bid instructions.

    The Chief Electoral Officer of Canada (CEOC), an agent of Parliament, exercises general direction and supervision over the conduct of elections and referendums at the federal level. The CEOC heads the Office of the Chief Electoral Officer, commonly known as Elections Canada.
    Elections Canada relies on its digital presence to communicate with a variety of user communities. The agency is in the process of refreshing its public website, based on feedback from users and content creators, including design enhancements, and improved navigation. EC also designs an election website for use in each general election, which “overlays” the public website. New initiatives, sites and applications are also developed for the public, as required.

    EC requires a Contractor to create a baseline evaluation of the user experience on its public website as well as perform on-going evaluations against this baseline, as needed.

    EC seeks a Contractor to evaluate with users the EC websites, content and applications so that they are intuitive, up-to-date and user friendly. A contractor will be engaged to:

    When requested, provide on demand access to selected usability research tools in support of activities that include but are not limited to card sorting and unmoderated usability testing.

    Recruit participants for a series of usability research projects, using incentives if necessary to secure/encourage participation. Participants may be EC clients or members of the general Canadian population. Specific user communities may be requested, such as age demographics; Indigenous electors; language profiles or demographic ranges; members of particular groups such as the media, political entities; internet usage, etc.). Research will primarily take place online but must include participants in regional or remote locations.

    Based on this testing, identify and recommend ways to improve the participant success rates for tasks related to EC content as defined above.

    May be asked to provide design services to produce, or make recommendations on, various concepts and designs, including but not limited to information architectures, personas, journey maps, service blueprints, and wireframes.

    May be asked to provide usability research services, including but not limited to:

    Perform Heuristics analysis on EC’s websites.

    Perform comparative analysis with similar websites in other jurisdictions or with other leading government websites.

    The work is currently not being performed by a contractor.

    There is no security requirement applicable to this procurement.

    Period of the Contract
    The Contract period will be from the Effective Date of the Contract until January 31, 2025 (the “Initial Term”).

    The Contractor will grant to Elections Canada irrevocable options to extend the period of the Contract by two additional periods of one-year each under the same terms and conditions.

    Submission of Proposals
    This RFP allows bidders to use the Connect service provided by Canada Post Corporation to transmit their proposals electronically. For further information, bidders must refer to Part 2 – Bidder Instructions, and Part 3 – Proposal Preparation Instructions of the RFP document.

    Proposals are to be addressed to the attention of the Contracting Authority and delivered, sealed, to the Proposal Receiving Unit on or before the bid closing date and time indicated on the front page of the RFP.

    For sending packages by courier or for dropping off, please note that the Proposal Receiving Unit at the Business Centre is open Mondays to Fridays from 8:00 to 12:00 and from 13:00 to 16:00 (Gatineau, Quebec time).
    Bids sent via email or facsimile will not be accepted.

    Documents may be submitted in either official language of Canada.
    Elections Canada retains the right to negotiate with suppliers on any procurement.

    Selection Methodology
    Competitive Procurement Strategy: Highest combined rating of technical merity and price

    All enquiries and other communication with Elections Canada personnel are to be directed ONLY to the Contracting Authority. The Contracting Authority will be the bidder’s primary contact. Bidders who contact anyone other than the Contracting Authority may be disqualified.

    All enquiries must be submitted in writing to no later than the deadline indicated in the RFP. Enquiries received after that time may not be answered.

    Interested parties wishing to obtain the solicitation documents for this RFP must do so through The documents downloaded through this site take precedence over any copies that may also be made available.

    Further information about Elections Canada may be obtained at

    Once the successful bidder has been announced, bidders may request a debriefing on the results of the RFP process. Bidders should make the request to the Contracting Authority as per the terms of the RFP. The debriefing may be in writing, by telephone or in person.

    Contract duration

    The estimated contract period will be 12 month(s), with a proposed start date of 2024/02/01.

    Trade agreements

    • World Trade Organization Agreement on Government Procurement (WTO GPA)
    • Canada-Chile Free Trade Agreement (CCFTA)
    • Canada-Peru Free Trade Agreement (CPFTA)
    • Canada-Colombia Free Trade Agreement
    • Canada-Panama Free Trade Agreement
    • Canada-Honduras Free Trade Agreement
    • Canada-Korea Free Trade Agreement (CKFTA)
    • Canadian Free Trade Agreement (CFTA)
    • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
    • Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
    • Canada-Ukraine Free Trade Agreement (CUFTA)

    Reason for limited tendering

    A contracting officer can use limited tendering for specific reasons outlined in the applicable trade agreements. The reason for this contract is described below:

    • None

    Partner with another business

    The functionality to add your company name to the list of interested businesses is temporarily unavailable.

    This list does not replace or affect the tendering procedures for this procurement process. Businesses are still required to respond to bid solicitations, and to compete based on the set criteria. For more information please read the Terms of use.

    Contact information

    Contracting organization

    Elections Canada

    30 Victoria Street

    Gatineau, Québec, K1A 0M6
    Contracting authority
    Nicole Fortin
    (873) 416-0676

    30 Victoria Street

    Gatineau, Québec, K1A 0M6
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Access the Getting started page for details on how to bid, and more.

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    Summary information

    Notice type
    Request for Proposal
    English, French
    Region(s) of delivery
    National Capital Region (NCR)
    Region of opportunity
    Contract duration
    12 month(s)
    Procurement method
    Competitive – Open Bidding
    Selection criteria
    Highest Combined Rating of Technical Merit and Price

    Support for small and medium businesses

    If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

    Refer to our Support page if you need help or have questions about the government procurement process, including how to bid or how to register in SAP Ariba. You can also contact Procurement Assistance Canada, which has offices across Canada.


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