Study on the promotion, discoverability, and prominence of Canadian content across the broadcasting system

The Canadian Radio-television and Telecommunications Commission (CRTC) is commissioning a research study on the promotion, discoverability, and prominence of audiovisual and audio Canadian content across the Canadian broadcasting system. This study will form part of public records of future proceedings that will implement the modernized regulatory framework brought by the Online Streaming Act. The study’s overarching goals are to:

• Support understanding of the tools used by the broadcasting industry, in Canada as well as worldwide, to promote content and how to render content discoverable, prominent, and marketable;

• Identify different regulatory tools and approaches used internationally that could inform Canada’s renewed regulatory approach, considering the differences across legislative contexts; and,

• Provide workable recommendations, in plain language, on what practices could work best in the Canadian context to help consumers discover the content they want to consume, for consideration by the Commission and to potentially inform the public record.

The key findings and recommendations arising from this study will be presented in both official languages to the Commission both as a presentation to Commissioners and Commission staff, as well as to create a publicly available report written in accordance with the principles of plain language.