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International Digital Marketing – Division of Students

Solicitation number P24-002

Publication date

Closing date and time 2023/06/12 15:00 EDT

Last amendment date


    Description
    Address:
    York University
    Procurement Services
    4700 Keele Street
    Toronto, Ontario
    Canada, M3J 1P3
     
    Description:
    York is seeking a Proponent with substantial experience and resources to provide digital marketing services to the Division of Students. Specifically, the selected Proponent will demonstrate superior experience and capability in recommending, executing and optimizing digital marketing strategies for international student recruitment in higher education institutions.  The Selected Proponent will provide the Division of Students with tangible marketing recommendations, content writing and creative services, campaign implementation support, campaign data, analysis and reporting.
    The Selected Proponent will provide digital marketing services to the Division of Students to support recruitment of prospective domestic students as well as retention and engagement of current students.
    York will only consider Proposal submissions received from Proponents who have registered with MERX (www.MERX.com) for this competitive bid.  Proposal submissions from Proponents who have not registered and obtained this Bid Document directly from MERX will be disqualified.

    Tendering Website:
    Proponents will find the complete RFP Documents at: https://www.merx.com/
     
    Pricing and Payment Terms are available on the MERX website, respectively.
     
    Procurement Method:
    Open tender whereby all interested Proponents may submit a Proposal.
     
    Estimated Quantities:
    Available within the RFP Documents.
     
    Submission Details:
    Proponents shall submit their Proposal response at: https://yorku.bonfirehub.ca
     
    Submission Deadline:  
    June 12, 2023 at 3:00:00 pm ET.
     
    Public Opening:
    Not Applicable.
    Conditions for Participation:
    Available within the tender document.
    Mandatory Submission Requirements:  
    1. Qualifications and Experience
    2. Methodology
    3. Timetable/Workplan
    4. Samples/Case Studies
    5. References
    6. Deliverables
    7. Reporting/Data management and sample reporting
    8. Acknowledgement – Section 9.0
    9. Pricing Schedule – Section 10.0
    Complete submission requirements are provided within the RFP documents.
     
    Scored Submission Requirements:  
     
    1. Mandatory Requirements
    2. Qualifications and Experience
    3. Methodology
    4. Deliverables
    5. Reporting and Data Management
    6. Financial Evaluation; and
    7. Short-Listed Proponent Presentation
    Complete submission requirements are provided within the RFP documents.
     
    This procurement is covered by Chapter 5 of the Canadian Free Trade Agreement.
     
    Delivery Date:
    Service implemented by a tentative date of August 1, 2023. 
    Duration of Agreement:
    The initial term of the Agreement shall be for twenty-four (24) months, with one (1) optional twenty-four (24) month extension; for a potential Term of forty-eight (48) months.
     
    Additional Options:
    Available within the tender document.
     
    Negotiation:
    York reserves the right in its sole discretion to negotiate modifications to any Proposal received without becoming obligated to offer to negotiate with any other Proponent(s).

    Supplier Prequalification (if applicable):

    Not Applicable.


     Responses must be submitted in English.




    Proponents should note that information contained within this notice is subject to change.  Proponents are encouraged to download the tender document which contain the most current information.
     
    If there is a conflict between the RFP documents and this RFP Notice, the RFP documents will take precedence.
     

      Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.

      Contract duration

      The estimated contract period will be 24 month(s).

      Trade agreements

      • Canadian Free Trade Agreement (CFTA)
      • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
      • Please refer to tender description or tender documents

      Partner with another business

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      Contact information

      Contracting organization

      Organization
      York University
      Address
      4700 Keele Street
      Toronto, Ontario, M3J 1P3
      Canada
      Contracting authority
      Carolyn Fasick
      Phone
      416-736-2100 x44626
      Email
      cfasick@yorku.ca
      Bidding details

      Full details for this tender opportunity are available on a third-party site

      Click on the button below to be directed to this website. Note that on the third-party site you may need an account to view and/or bid on this tender. Information on any fees or additional costs to access the full details is outlined in the Description tab of this tender opportunity.

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      Summary information

      Language(s)
      English
      Contract duration
      24 month(s)
      Procurement method
      Competitive – Open Bidding

      Support for small and medium businesses

      If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

      Refer to our Support page if you need help or have questions about the government procurement process, including how to bid or how to register in SAP Ariba. You can also contact Procurement Assistance Canada, which has offices across Canada.

       

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