New Market Research Programs

Solicitation number 25-01291

Publication date

Closing date and time 2024/10/11 15:00 EDT

Last amendment date

Description
OLG operate in a highly competitive and dynamic market. To maintain relevance, maximize revenue, and fulfill their public service mission, a deep understanding of player behavior, preferences, and market trends is essential. Market research provides invaluable insights into player demographics, motivations, and spending habits, enabling lottery organizations to make data-driven decisions that drive growth and enhance the overall player experience.

OLG is looking to procure the services of one (1) qualified Respondent for each of the four Research Programs listed below.
 
  1. Customer Desirability Frameworks & Toolkit for Lottery Innovation. 
  2. Conversational & mobile-first research
  3. Planogram testing, merchandising, digital signage at stores
  4. Applied psychology to Human Insights and Interaction Design for Gaming Sector

 

    Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.

    Contract duration

    The estimated contract period will be 24 month(s), with a proposed start date of 2025/02/01.

    Trade agreements

    • Canadian Free Trade Agreement (CFTA)
    • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
    Contact information

    Contracting organization

    Organization
    Ontario Lottery and Gaming Corporation (OLG)
    Address
    70 Foster Drive, Suite 800
    Sault Ste. Marie, Ontario, P6A 6V2
    Canada
    Contracting authority
    Flavia Redshaw
    Phone
    416-224-7026
    Email
    fredshaw@olg.ca
    Bidding details

    Full details for this tender opportunity are available on a third-party site

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    Summary information

    Language(s)
    English
    Contract duration
    24 month(s)
    Procurement method
    Competitive – Open Bidding