Marketing Effectiveness Evaluation

Solicitation number 26-02424

Publication date

Closing date and time 2026/08/31 11:00 EDT


    Description
    OLG is seeking a strategic analytics partner to support its Enterprise Analytics team in evaluating marketing effectiveness and developing predictive analytics solutions, with MMM as the core requirement and MTA included as an optional component at OLG’s sole discretion.

      Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.

      Contract duration

      The estimated contract period will be 36 month(s), with a proposed start date of 2027/02/01.

      Trade agreements

      • Canadian Free Trade Agreement (CFTA)
      • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
      • Please refer to tender description or tender documents
      Contact information

      Contracting organization

      Organization
      Ontario Lottery and Gaming Corporation (OLG)
      Address
      70 Foster Drive, Suite 800
      Sault Ste. Marie, Ontario, P6A 6V2
      Canada
      Contracting authority
      Kritika Swaroop
      Phone
      416-224-4784
      Email
      kswaroop@olg.ca
      Bidding details

      Full details for this tender opportunity are available on a third-party site

      Click on the button below to be directed to this website. Note that on the third-party site you may need an account to view and/or bid on this tender. Information on any fees or additional costs to access the full details is outlined in the Description tab of this tender opportunity.

      Summary information

      Language(s)
      English
      Contract duration
      36 month(s)
      Procurement method
      Competitive – Open Bidding