GULFOOD Dubai World Trade Centre, Dubai, United Arab Emirates February 2014, 2015, 2016

1.1	Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication.

AAFC is organizing the Canada Pavilion at GULFOOD 2014, which will be held at Dubai World Trade Centre, Dubai, United Arab Emirates February 23-27, 2014.  The Canada Pavilion will incorporate displays from a number of Canadian food companies.  

GULFOOD is one of the world’s largest annual food and hospitality fairs, providing a trade and sourcing platform for exporters seeking new sales from the Middle East, Africa and South Asia. GULFOOD organizes education, training, competitions and live events. GULFOOD 2014 anticipates an estimated 69,000 trade visitors from over 152 countries/regions and will feature 3,800 exhibitors and 110 international pavilions.

In order to ensure the prosperity of the sector, the Canadian agri-business community needs to successfully compete and adapt to the changing needs of domestic and international markets.  AAFC’s Canada Pavilion program provides Canadian food exporters with the opportunity to enhance the exposure of their products against international competition by differentiating their products through the use of branding tools and attributes.  The Canadian presence at international trade shows, through the Canada Pavilion program, should highlight the following key attributes: innovation, quality, and nature/environment.

Bids must include the following:

Executive Summary: A brief overview of the proposed plan, expectations, and understanding of the project.

Design Concept:  A distinctly Canadian design layout that stands out from other countries/competitors at the Show, while promoting the Canada Brand attributes that include innovation, quality and nature/environment.  The design concept must address the event’s target audience, be functional, be attractive that showcases Canadian Agriculture.  The design and layout of the pavilion should be flexible to accommodate changes requested from year to year.

Project Management for Services:  Provide a detailed description of the approach, timelines, milestones and resources for each service.

Contingency Plan:  Describe any major challenges, constraints or unexpected situations and/or major difficulties that may arise during the course of the project.  Propose solutions and approaches to address these.

Summary/Recommendation:  Provide any additional information and/or  recommendations that are essential to the project.

1.2		With the exception of certain basic site requirements that must be provided or ordered separately, the Contractor will provide a complete turnkey package that includes all goods and services to be detailed in the tender drawings and the specifications described herein (Statement of Work).

1.3	Any components and services not covered or mentioned herein, but obviously necessary to the completion of a fully operational exhibit are to be identified separately in the Contractor's Technical proposal and included in the Financial Proposal.

1.4	In the case of conflict or discrepancies between the Statement of Work and the referenced set of tender drawings provided, the specifications given in the Statement of Work shall prevail.