Graphic Design Services for the Communications & Marketing Branch (CMB)

1.0 TITLE

Innovation, Science and Economic Development Canada – RFSO for Graphic Design Services

2.0 BACKGROUND

Communications and Marketing Branch (CMB) is responsible for providing graphic design services in support of Ministerial announcements. CMB is in the process of establishing a long-term competitive contracting process for these services moving forward.

3.0 REQUIREMENT

As government priorities increase within the Communications and Marketing Branch, there is a requirement for the services of several firms to be able to provide on-demand graphic design services on an as-required basis in order to augment the creative services team within the Branch. The Branch currently requires the ability to quickly access graphic design services on an outsourced basis as demands increase due to the changing and evolving scope of project deliverables in creative services.

This standing offer vehicle will allow for direct and predetermined access to dedicated service providers who can provide quick scale to our service delivery on creative services projects in order to meet our internal demands.

The Standing Offer Holder(s) will provide high-quality graphic design support to Creative Services, Communications and Marketing Branch for the development of communication products aimed to accompany the Ministerial events taking place throughout the year. Services will be contracted on an as-required basis through the issuance of a Call-up against the Standing Offer.

It is anticipated that we will be able to identify up to 5 Standing Offer holders as a result of this solicitation process.

The Initial Standing Offer Period will be from Standing Offer Award to March 31, 2021 with two (2) additional 1-year Option Periods.

Information about the Official Languages Act and policies can be found on the Treasury Board of Canada, Secretariat web site at: https://www.canada.ca/en/treasury-board-secretariat.html

3.1 Categories of Service:

The resulting Standing Offer Holders will be providing services under the following 3 categories:

Category #1: Graphic Design

Category #2: Web Design

Category #3: Exhibit and Display Design

Offerors MUST submit only one (1) offer in response to this Request for Standing Offer. There is no need to qualify under multiple categories. All three categories of services will be blended for the purposes of providing services under any resulting Call up against a Standing Offer Agreement.

4.0 SCOPE

4.1 Overview

To provide a full range of graphic, web, and exhibit and display design services on an "as and when requested" basis.

4.2 Scope of Work

To provide design services for print, electronic media, training materials, web pages, and exhibits and displays on an "as and when requested" basis. The Standing Offer Holder will adhere to federal policies, guidelines, programs and practices on communications and publishing as referenced in the Treasury Board Communications Policy.

GRAPHIC DESIGN

Graphic Design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience to produce a specific effect.

WEB DESIGN

Web design is the art or profession of the planning and creation of websites. It encompasses several different aspects, including technical development, webpage layout, content production, and visual design.

EXHIBIT/DISPLAY DESIGN

Exhibit and Display Design is the art or profession of developing the concept design for an exhibit.

4.2.1 Products:

The Standing Offer Holder will provide a full range of design services for print and electronic media (including internet and intranet), training products, exhibits and displays, production art, and non technical illustrating services to meet the publishing and other needs of the Government of Canada.

The most common types of work undertaken will be the design and layout of a variety of publication quality graphic design products that will include (but are not limited to) the following:

• Publications, including magazines, periodicals, newsletters etc.

• Brochures and pamphlets

• Business/calling cards

• Bookmarks

• Posters

• Reports, assessments and policy documents

• Books and inserts

• Maps, graphs, tables

• Certificates and awards

• Cartoons

• Illustrations and images (produced in black & white, specially mixed colours or four colour process)

• Informational kits (kit folders with inserts etc.)

• Conference support materials

• Electronic media including Internet/Intranet design and graphics, PDFs, e-bulletins, e-newsletters, overhead presentations etc.

• Minimal animation, such as Flash for web pages, as a part of the graphic design (this does not include animation for a full feature video)

• Exhibits and displays

• Training/e-Learning products

• Visual identifiers (corporate look and feel)

• Signs and banners