GRAPHIC, WEB, AND EXHIBIT AND DISPLAY DESIGN SERVICES

Trade Agreement: Agreement on Internal Trade (AIT)
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
GRAPHIC DESIGN

EN578-092643/D
Amaral, Paola 
Telephone No. - (613) 993-5642 
Fax No. - (613) 993-2581


THIS IS A REFRESH OF SUPPLY ARRANGEMENT # EN578-092643/000/CX.

This refresh permits new suppliers to submit arrangements and
potentially become Supply Arrangement Holders, and allow current
Supply Arrangement Holders to potentially qualify additional or
replacement resources, up to a total of three (3) for each
category of personnel.  New fully compliant suppliers will be
issued Supply Arrangements and their names will be added to the
existing Supply Arrangement Holder list on the condition that
they meet all of the requirements of the original Request for
Supply Arrangements, which are included in this document. 
Current Supply Arrangement Holders with fully compliant
additional or replacement resources will receive an amendment to
their existing Supply Arrangement.

Current Supply Arrangement Holders attempting to qualify
additional or replacement resources do not need to submit a full
arrangement, or resubmit their original arrangement.  Current
Supply Arrangement Holders only need to address the requirements
outlined in M.1, M.2, R.1, R.2, and the Security Requirements in
their arrangement in response to the refresh.  Note:  any
requests to qualify replacement resources must be accompanied by
a supporting justification which is in accordance with
Certification 1.4 Status and Availability of Resources.  Failure
to identify a reason which is in accordance with the Status and
Availability of Resources certification will render the
replacement resource non-compliant.


NATURE OF REQUIREMENT:

The Government of Canada requires the provision of a full range
of graphic, web, and exhibit and display design services to meet
the needs of the Government of Canada on an "as and when
requested basis".

These services will be provided to any Government of Canada
department, agency or Crown corporation listed in Schedules I,
I.1, II, and III of the Financial Administration Act, R.S.,
1985, c. F-11.  As a result of this competitive process, Public
Works and Government Services Canada (PWGSC) will authorize the
Supply Arrangements (SAs).  This solicitation will also be used
to establish a separate list of qualified Aboriginal Set-Aside
Suppliers under the Set-Aside Program for Aboriginal Business
(SPAB).

The requirement is limited to Canadian goods and/or services.


PERIOD OF THE SUPPLY ARRANGEMENT:

The period for awarding contracts under the Supply Arrangement
is from date of award until August 31st, 2013.


SUPPLY ARRANGEMENTS:

For requirements valued up to $100,000 excluding applicable
taxes, the following Supply Arrangement Holders will be invited
to participate in the solicitation process for a particular
Category:

The "Best Value Supplier" in the Category, as determined in
accordance with the Basis of Selection at article 2 in Part 4;
One Supply Arrangement Holder in the Category as recommended by
the Identified User; and
One Supply Arrangement Holder in the Category selected at random
by PWGSC - Communication Procurement Directorate (CPD).  The
"random" selection will be made using the RAND () function in
Microsoft Excel.

This solicitation process will be referred to as a "Mini Request
for Proposal (RFP)".

For requirements valued at more than $100,000 but less than
$400,000 excluding applicable taxes, all Supply Arrangement
Holders in the applicable Category will be invited to submit a
proposal.

This solicitation process will be referred to as a Request for
Proposal (RFP) Under the Supply Arrangements.

For requirements valued at more than $400,000 excluding
applicable taxes, the Request for Proposal will be posted on the
Government Electronic Tendering Service (GETS) and will be open
to the industry.


MANDATORY REQUIREMENTS:

M.1	Proposed Resources

The Supplier must identify at least one (1) proposed resource
for each position in at least one (1) of the following three (3)
categories:

Category #1: Graphic Design
Category #2: Web Design
Category #3: Exhibit and Display Design

The Supplier must not propose more than three (3) resources per
position per Category.  If a resource is proposed for more than
one position within one or more Categories, the resource must
meet all of the criteria for each position (as per the
definitions below). 

The Supplier must provide the Curriculum Vitaes of each proposed
resource which demonstrates their capability to provide services
as described in the descriptions below for each position for
which they have been proposed.


Category #1: Graphic Design Resources

Positions:

A)  Senior Graphic Designer

A minimum of five (5) years of work experience in graphic
design, obtained within the past eight (8) years;
A post-secondary degree or diploma in design, illustration,
graphic design or a related field;
Design experience with each of the following software programs:
Adobe Creative Suite (including each of InDesign, Photoshop, and
Illustrator) and QuarkXpress; 
Experience with three (3) or more of the following:
illustration, text and graphics layout, inscriptions and
calligraphy, photograph editing, logo design, and brand identity
design; and
Experience in the conversion of design projects from MAC to PC.

B)  Intermediate Graphic Designer

Design experience with each of the following software programs:
Adobe Creative Suite (including each of InDesign, Photoshop, and
Illustrator) and QuarkXpress;
Experience with two (2) or more of the following: illustration,
text and graphics layout, inscriptions and calligraphy,
photograph editing, logo design, and brand identity design; and
Experience in the conversion of design projects from MAC to PC.

And either:
A minimum of three (3) years of work experience in graphic
design, obtained within the past six (6) years; and
A post-secondary degree or diploma in design, illustration,
graphic design or a related field.
Or:
A minimum of five (5) years of work experience in graphic
design, obtained within the past eight (8) years; and
A secondary school diploma.

C)  Junior Graphic Designer

Design experience with each of the following software programs:
Adobe Creative Suite (including each of InDesign, Photoshop, and
Illustrator) and QuarkXpress; 
Experience with one (1) or more of the following: illustration,
text and graphics layout, inscriptions and calligraphy,
photograph editing, logo design, and brand identity design; and
Experience in the conversion of design projects from MAC to PC.

And either:
A minimum of one (1) year of work experience in graphic design,
obtained within the past three (3) years; and
A post-secondary degree or diploma in design, illustration,
graphic design or a related field.
Or:
A minimum of three (3) years of work experience in graphic
design, obtained within the past five (5) years; and
A secondary school diploma.

D)  Creative / Art Director

Experience with Adobe Creative Suite (InDesign, Photoshop,
Illustrator, and Acrobat) and QuarkXpress; and
Experience in the conversion of design projects from MAC to PC.

And either:
A minimum of five (5) years of work experience in graphic
design, including a minimum of two (2) years working in a
creative / art direction role, obtained within the past eight
(8) years; and
A post-secondary degree or diploma in advertising, marketing,
graphic design or a related field.
Or:
A minimum of ten (10) years of work experience in graphic
design, including a minimum of eight (8) years working in a
creative / art direction role, obtained within the past fifteen
(15) years; and
A secondary school diploma.


Category #2: Web Design Resources

Positions:

A)  Web Designer

A minimum of two (2) years of work experience in web design,
obtained within the past five (5) years; and
A post-secondary degree or diploma in graphic design,
illustration, web development, or a related field; and
Experience in UI design, HTML, CSS, ASP, PHP, SQL, Java script,
Adobe Creative Suite (specifically Dreamweaver).

B) Flash Designer

A minimum of two (2) years of work experience in web design,
including a minimum of one (1) year of work experience in Flash
Design (with streaming audio and video), obtained within the
past five (5) years; and
A post-secondary degree or diploma in graphic design,
illustration, animation, web development, or a related field; and
Experience in UI design, HTML, CSS, ASP, PHP, SQL, Java script,
Adobe Creative Suite (specifically Flash and Dreamweaver), and
the current industry standard ActionScript.


Category #3: Exhibit and Display Design Resources

Positions:

A)  Exhibit Designer

Experience with Auto Cad (or equivalent), 3D Studio Max (or
equivalent), and Adobe Creative Suite (specifically Photoshop
and Illustrator);

And either:
A minimum of five (5) years of work experience in the exhibit
industry, including a minimum of three (3) years of work
experience as an Exhibit Designer, obtained within the past
eight (8) years; and
A secondary school diploma.
Or:
A minimum of three (3) years of work experience in the exhibit
industry, including a minimum of two (2) years of work
experience as an Exhibit Designer, obtained within the past five
(5) years; and
A post-secondary school degree or diploma in environmental
design, industrial design, exhibit design, interior design,
museum studies, or a related field.


The Supplier must complete the table below with the name of each
proposed resource, in accordance with all of the requirements of
this Mandatory Requirement.  At a minimum, one (1) resource must
be proposed for each position in at least one (1) of the three
(3) Categories.

Categories and Positions	Name(s) of Proposed Resource(s) 		
Category #1: Graphic Design			
Senior Graphic Designer			
Intermediate Graphic Designer			
Junior Graphic Designer			
Creative / Art Director			
Category #2: Web Design			
Web Designer			
Flash Designer			
Category #3: Exhibit and Display Design			
Exhibit Designer			


Note:  If a current Supply Arrangement Holder intends to qualify
one or more replacement resources, the supplier must identify
the name of the resource(s) to be substituted, the name(s) of
the proposed substitute(s) and the applicable reason(s) for the
substitution(s).  Failure to identify a reason that is
identified as acceptable within certification 1.4 Status and
Availability of Resources of the original solicitation document
will render the replacement resource non-responsive.  A proposed
substitute must be deemed by the evaluation team as having
equivalent or better qualifications and experience to the
original proposed resource.  The supplier must clearly
demonstrate in its arrangement how each proposed substitute
meets the applicable category definition above.

This Mandatory Requirement will be rated in R.1.


M.2	Project Samples

For each position for which a resource was proposed in M.1, the
Supplier must provide two (2) samples of design projects which
were completed by the proposed resource after January 1, 2004.
If a resource is proposed for more than one position, two (2)
projects must be provided for each position for which the
resource was proposed.  However, if the same resource is
proposed for more than one of the following roles:  Senior
Graphic Designer, Intermediate Graphic Designer, Junior Graphic
Designer, only a total of two (2) projects must be submitted to
demonstrate experience.  See example below.  A project/sample
may be used to demonstrate the experience of more than one
resource.  The total dollar value of the design portion of each
project must have equalled or exceeded $3,000, excluding any
applicable taxes.  By submitting a project for evaluation, the
Supplier confirms that the total dollar value of the project was
as defined herein.

The Supplier must provide the following for each project
submitted:
A short project brief including assignment background, client
objectives, target audience, timeframe, and completion date;
The name of the resource(s), the applicable position(s) and
their role in the project; 
A list of any subcontracted requirements, as applicable; and
A sample of the final design work (if an exhibit or billboard, a
colour photo is acceptable).

The Supplier must provide at least two (2) letters of reference
from two (2) different client
departments/commissions/agencies/firms.

This Mandatory Requirement will be rated in R.2.

Example:
A Supplier proposes the same resource for the positions of
Intermediate Graphic Designer, Junior Graphic Designer, Creative
/ Art Director, and Exhibit Designer.  The Supplier must provide
a total of six project samples for this resource (two which
demonstrate experience as a Graphic Designer, two which
demonstrate experience as a Creative / Art Director, and two
which demonstrate experience as an Exhibit Designer).

Note to Suppliers:  Samples should be provided on CD, DVD, or
USB Key in .pdf file format or Windows Media Player.  Screen
shots will be acceptable.  Samples provided to Canada in a form
or format that cannot be opened and viewed from a Government of
Canada computer will receive no points. Samples provided in
other formats (ie. hard copy posters, banners, or models) will
become the property of Canada and will not be returned to the
Supplier unless the Supplier makes arrangements in advance for
return packaging and postage, or pick-up.  Canada will not be
responsible for samples which are damaged, destroyed, or lost
during shipping or during the evaluation process.  For web site
and Flash samples, URL addresses are not acceptable.  Screen
shots should be provided for web site samples.  Flash samples
should be provided as video in Windows Media Player or
equivalent format.


M.3	Use of Sub-Contractors

Suppliers who intend to use the services of a sub-contractor for
any portion of the work related to this requirement must
identify the proposed sub-contractor(s) in the arrangement. 
Suppliers who do not intend to use the services of a
sub-contractor for any portion of the work must indicate this in
the arrangement.


M.4	Language

The Supplier must confirm that its firm is capable of providing
services in both official languages (English and French).  As
such, the Supplier must include a duly signed and dated copy of
the following Certification in the Technical Proposal portion of
the arrangement submission.

Language Certification:

The Supplier hereby certifies that its firm is capable of
providing services in both official languages (English and
French).


__________________________                                    
_____________
                  Signature                                     
                          Date


BASIS OF SELECTION:

To be declared responsive, an arrangement must:

comply with all the requirements of the Request for Supply
Arrangements (RFSA);
meet all mandatory technical evaluation criteria; 
propose at least one (1) fully responsive resource for each
position in at least one (1) of the three (3) Categories of
service, as per article 2 below.

Arrangements not meeting (a) or (b) or (c) above will be
declared non-responsive.

In order for a proposed resource to be declared responsive, the
proposed resource must obtain the required minimum of 70 percent
for point-rated criteria R.1 and R.2 combined.  The rating is
performed on a scale of three hundred (300) points per proposed
resource (100 points for R.1 and 200 points for R.2).  The
rating for R.3 is performed on a scale of fifteen (15) points.

Only resources which have been deemed to be fully qualified will
be eligible to perform work under a Supply Arrangement.

For each Category of Service (Graphic Design, Web Design, and
Exhibit and Display Design), all fully responsive suppliers and
all fully responsive Aboriginal suppliers will be recommended
for Supply Arrangement authorization.  A separate list will also
be created for only Aboriginal suppliers.
  
"Best Value Supplier" Determination:

The current "Best Value Supplier" will continue to be the Best
Value Supplier for the entire duration of the Supply
Arrangements, unless the Best Value Supplier's arrangement is
withdrawn or unless "Best Value Supplier" status is removed from
the Supplier.  This Supply Arrangement refresh does not affect
the "Best Value Supplier's" status.


SECURITY REQUIREMENT:

Before issuance of a Contract under the Supply Arrangement that
includes a security requirement, the following conditions must
be met:

the Supply Arrangement Holder must hold a valid organization
security clearance as indicated in the SRCL included with the
Contract;

the Supply Arrangement Holder's proposed individuals requiring
access to classified or protected information, assets or
sensitive work site(s) must meet the security requirement as
indicated in the SRCL included with the Contract;

the Supply Arrangement Holder must provide the name of all
individuals who will require access to classified or protected
information, assets or sensitive work sites.

PWGSC will sponsor a Supply Arrangement Holder to obtain the
required security clearance prior to issuance of a Contract
under the Supply Arrangement with an associated security
clearance.

For additional information on security requirements, suppliers
should consult the "Security Requirements for PWGSC Bid
Solicitations - Instructions for Bidders" (document on the
Departmental Standard Procurement Documents Web site). 

NOTE:  The Supply Arrangements will be authorized once the
evaluation is complete and this will not be delayed to allow
Suppliers to secure the required security clearance.  It is the
Supplier's responsibility to follow up with CISD to ensure that
their clearance is in place.


Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.