Social Media Monitoring

Trade Agreement: Agreement on Internal Trade (AIT)
Tendering Procedures: All interested suppliers may submit a bid
Attachment: None
Competitive Procurement Strategy: Subsequent/Follow-on Contracts
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
Request for Supply Arrangement 
The purpose of this Request for Supply Arrangement (RFSA) is to
initiate a competitive process leading to the selection of firms
to enter into a Supply Arrangement with Public Works and
Government Services Canada to provide a range Media Monitoring
Services to meet the needs of Federal Government Departments and
Agencies on an "as and when requested" basis.

Supply Arrangements (SA) are non-binding agreements between
PWGSC or other government departments (arranged on their behalf
by PWGSC) and suppliers to provide a range of goods or services
on an "as requested" basis. A Supply Arrangement is a method of
supply where PWGSC, under the framework of the Arrangement, may
solicit bids from a pool of prescreened vendors.

The Nature of Proposed Procurement (NPP) will be published on
the Government Electronic Tendering System (GETS) on an ongoing
basis to allow suppliers to qualify for the Supply Arrangement
at any time.
Supply Arrangements include a set of predetermined terms and
conditions that will apply to any subsequent contracts. 
1. BACKGROUND

Media Monitoring is a critical function in the support of a
departments effort to identify and track current and emerging
public issues and trends as reported in the media. An integral
part of media monitoring is performed through the monitoring of
Internet news sources and Social media.

2. OBJECTIVES
To supply a monitoring service that provides:

Real-time monitoring and analysis of social media content
including Twitter, Facebook, blogs, chatrooms, message boards,
social networks and video and image sharing websites; and
Real-time monitoring of Internet news sites.

MANDATORY REQUIREMENTS

M.1   LANGUAGE CAPABILITIES

Bidders must demonstrate that their social media and internet
media monitoring service allows users to search for keywords and
topics in both official languages (English and French) and to
analyse information in both official languages.

M.2	EXPERIENCE

Bidders must demonstrate a minimum of one (1) year experience
providing services as outlined in the statement of work, within
the last three (3) years from closing date of this RFSA. To
demonstrate this experience, bidders must describe when and how
the experience was obtained.

M.3	PREVIOUS PROJECTS

Bidders must have provided services outlined in the statement of
work to a minimum of three (3) organizations within the last
three (3) years (from closing date of this RFSA)  Bidders must
demonstrate they meet this requirement by providing the
following information for each project:

Organization name and contact information;
Project date; and
A description of the work performed.

The contact information may be used to verify the information
provided.

M4        ACCESS

Bidders must confirm that the service is accessible seven (7)
days per week, twenty-four (24) hours per day, 365 days per
year.  

M5 	MONITORING

Bidders must demonstrate that their social media and internet
monitoring service can monitor all of the following:

i)	blogs;
ii)	micro-blogs;
iii)	social networking sites (Facebook, Twitter);
iv)	forums and message boards;
v)	traditional news websites and comments sections;
vi)	media sharing websites (videos, photos and user-generated
content websites including 	YouTube).

M6	FUNCTIONAL CAPABILITIES

Bidders must confirm that their social media monitoring service
has the following functional capabilities by inserting a
checkmark in each of the following critiera. 

Failure to complete the following table of mandatory functional
capabilities including placing the required check marks for
confirmation, will render your proposal non-responsive.

Mandatory Functional Capabilities Criteria

Confirm by placing a checkmark in the [  ]

Instant, up-to-the-minute or "real time" analysis						[  ]
Ability to apply country and language parameters to search
results			[  ]
Ability to graphically illustrate demographics, geographies and
trends			[  ]
Digital tracking of issues based on specific key words					[  ]
Ability to target key influencers found in blog commentary and
social conversations	[  ]
Ability to illustrate and analyze tone (positive, neutral or
negative)				[  ]
Capacity to perform historical searches and analysis back a
minimum of 30 days		[  ]

M7	REPORTING AND ANALYSIS

Bidders must demonstrate that their service can generate reports
and export the reports to popular electronic formats (Excel, PDF
at a minimum).

Bidders must also demonstrate that their service has the
capability to generate reports that illustrate (at minimum), the
following:

i)  social media content;
ii) quantity and tone of discussions;
iii) influence;
iv) volume for specific keywords over time; and
v) region, and demographics of citizens, stakeholders and online
journalists.

M8	CUSTOMER SUPPORT

Bidders must demonstrate that they have the ability and the
resources to provide implementation support, training and
ongoing customer support from (at a minimum) 8:00 a.m. to 5:00
p.m. EST.

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.