Canada Revenue Agency Advertising Planning and Production
Services

Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
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Canada Revenue Agency Advertising Planning and Production
Services
46558-144382/A
Gervais, Karine
Telephone No. - (613) 998-7752 (    )
Fax No. - (613) 949-1281

THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS
SOLICITATION.
NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.

Requirement
The Canada Revenue Agency (CRA) is looking to establish, through
this Request for Proposal, a competitively awarded contract with
one (1) full service advertising agency. The Canada Revenue
Agency requires a Contractor to assist  in the account
management and coordination services, strategic services,
creative and production services and media services for its
regional and national advertising campaigns, and public notice
campaigns. 

The CRA is responsible for administering tax programs,
delivering economic and social benefits, and ensuring compliance
with tax laws. In doing so, it targets various audiences
including: individual tax filers, benefit recipients,
businesses, intermediaries, charities and stakeholders.

Sourcing
Canadian Content Policy - The requirement is limited to Canadian
goods and/or services.
Trade Agreements - This procurement is not subject to any trade
agreements.

Note to Bidders 
Bidders are reminded that in order to ensure a clear delineation
between the GC's media buying agency (contract
no.EP361-091572/001/CZ) and the GC's creative and planning
agencies, an exclusivity clause presently forms part of the
media buying agency contract. The media buying agency, and as
applicable, its parent company, its subsidiaries corporation,
and any body corporate of the Contractor's immediate family will
not be eligible to bid on other GC procurement contracts
relating to advertising. The resulting Contract fall under this
exclusivity provision as business related to advertising.
Further, any subcontractor proposed by an offeror on the RFP
will be bound by the same terms and conditions as the Bidder.

Canada reserves the right to negotiate with suppliers on any
procurement. 

Documents may be submitted in either official language of Canada.

Evaluation Process
Bidders MUST meet all the mandatory requirements of the RFP. No
further consideration will be given to bidders not meeting any
of the mandatory criteria. The mandatory criteria include:
submit three (3) examples of advertising/marketing campaigns
which were completed* within the last three (3) years of the bid
closing date. One of the examples must be a campaign that
addressed behaviour change and/or financial services and/or the
adoption of electronic (online) services. One of the examples
must have been directed at business as the primary target
audience. One of the examples provided must include a
partnership program that complemented the campaign..
identifying the key personnel who would be assigned to several
key categories;
complying with the certification requirements described in the
RFP.
	
Bidders that meet all mandatory criteria will be evaluated
further using point-rated and financial evaluation criteria.

Period of the Contract
The period of the Contract will be from date of award to March
31, 2014 with the possibility of three (3) additional one (1)
year extension periods under the same terms and conditions.

Basis of Selection
The responsive bid  with the highest combined total (80%
technical /20% financial weighting) will be recommended for
award of a Contract.

Inquiries
Karine Gervais
Communication Procurement Directorate - PWGSC
Telephone No: 613-998-7752
Fax No: 613-949-1281
E-mail: karine.gervais@pwgsc-tpsgc.gc.ca

Delivery Date: Above-mentioned


Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.