Brand and Reputation Research Study

The Northern Alberta Institute of Technology (NAIT) is seeking Proposals for the vendor for a comprehensive brand research study. This work includes both qualitative and quantitative research and analysis of NAIT’s brand to gain a better understanding of how NAIT’s audiences perceive our institution, awareness about who we are and our offerings and the competitive landscape, as well as re‐establishing brand tracking measures. Contract Term a) The contract term is based on a three (3) year agreement. The Scope of Work and Requirements are outlined in Attachment A – Scope of Work It is NAITs intention to enter into Contract with only one (1) successful proponent. NAIT is using a multi‐stage procurement process to select the successful proponent to perform the Work. The process may be summarized as per the following: a) Proposals will be submitted and evaluated as described in this NRFP. b) The proponent(s) with the highest total score will become NAIT’s Preferred Proponent. c) Contract negotiations may be entered into with the Preferred Proponent with the attached Draft Form of Agreement as the starting point for negotiations. d) If contract negotiations are unsuccessful, NAIT will discontinue negotiations with he Preferred Proponent and may begin the negotiation process anew with the proponent with the next highest total score, who then becomes the Preferred Proponent. It is the specific intention of NAIT to conduct negotiations with proponents based on rankings resulting from the evaluation of the proposals. These negotiations may be with respect to Scope of Work, Price, Form of Agreement, Terms and Conditions or any other matter forming part of this Negotiated Request for Proposal. The negotiation stage of this NRFP will not provide a proponent an opportunity to submit information that should have been included with a proposal before the Closing Date. For more information and to submit on this proposal please see: https://nait.bonfirehub.ca/opportunities/57684