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International Experience Canada Experiential Marketing Campaign

Status Awarded

Contract number 7121269

Solicitation number CIC-157511

Publication date

Contract award date

Contract value

CAD 395,500.00
Description

This contract was awarded to:

Proof Experience Inc.

March 27, 2024 : Publication of the third round of Q&A's and the RFP AMD002 to extend the solicitation period.

March 22, 2024 : Publication of the second round of Q&A's and the RFP AMD001.

March 14, 2024 : Publication of the first round of Q&A's.

Immigration, Refugees and Citizenship Canada (IRCC) Communications Branch requires the services of a Contractor to develop and implement an experiential marketing approach for International Experience Canada (IEC). The aim is to create interactive experiences that engage with both outbound (Canadian) and inbound (foreign international) target audiences.

The objective of this work is to develop and implement an experiential marketing approach for International Experience Canada (IEC). The aim is to create interactive experiences that engage with both outbound (Canadian) and inbound (foreign international) target audiences. The weighting of the focus of this work will be 70% to outbound (i.e. Canadian youth) and 30% to inbound (i.e. foreign youth) audiences. Additionally, the inbound element of this project will be a fully virtual component. The primary goals are to increase awareness, enhance engagement, drive participation in the IEC program, and establish strategic partnerships to amplify the reach and impact of marketing efforts.

Business address

900-33 Bloor ST E

Toronto, Ontario, M4W 3H1
Canada
Notice type
Request for Proposal
Procurement method
Competitive – Open Bidding
Language(s)
English
,
French
Selection criteria
Highest Combined Rating of Technical Merit and Price
Region(s) of delivery
Canada
National Capital Region (NCR)

View the full contract history for Proof Experience Inc..

Contract duration

The contract will be for a period of 10 month(s), from 2024/05/22 to 2025/03/31.

Commodity - UNSPSC

  • 80171600 - Publicity and marketing support services

Trade agreements

  • World Trade Organization Agreement on Government Procurement (WTO GPA)
  • Canada-Chile Free Trade Agreement (CCFTA)
  • Canada-Peru Free Trade Agreement (CPFTA)
  • Canada-Colombia Free Trade Agreement
  • Canada-Panama Free Trade Agreement
  • Canada-Honduras Free Trade Agreement
  • Canada-Korea Free Trade Agreement (CKFTA)
  • Canadian Free Trade Agreement (CFTA)
  • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
  • Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)

Reason for limited tendering

A contracting officer can use limited tendering for specific reasons outlined in the applicable trade agreements. The reason for this contract is described below:

  • None
Contact information

Contracting organization

Organization
Immigration, Refugees and Citizenship Canada (IRCC)
Address

70 Rue Crémazie

Gatineau, QC, K1A 1L1
Canada
Contracting authority
Manon Delorme
Phone
(000) 000-0000
Email
IRCC.BidsReceiving-Receptiondessoumissions.IRCC@cic.gc.ca
Address

70 Rue Crémazie

Gatineau, QC, K1A 1L1
Canada
Date modified: