International Experience Canada Experiential Marketing Campaign

Solicitation number CIC-157511

Publication date

Closing date and time 2024/04/09 14:00 EDT

Last amendment date

Status Status Expired

Description

March 27, 2024 : Publication of the third round of Q&A's and the RFP AMD002 to extend the solicitation period.

March 22, 2024 : Publication of the second round of Q&A's and the RFP AMD001.

March 14, 2024 : Publication of the first round of Q&A's.

Immigration, Refugees and Citizenship Canada (IRCC) Communications Branch requires the services of a Contractor to develop and implement an experiential marketing approach for International Experience Canada (IEC). The aim is to create interactive experiences that engage with both outbound (Canadian) and inbound (foreign international) target audiences.

The objective of this work is to develop and implement an experiential marketing approach for International Experience Canada (IEC). The aim is to create interactive experiences that engage with both outbound (Canadian) and inbound (foreign international) target audiences. The weighting of the focus of this work will be 70% to outbound (i.e. Canadian youth) and 30% to inbound (i.e. foreign youth) audiences. Additionally, the inbound element of this project will be a fully virtual component. The primary goals are to increase awareness, enhance engagement, drive participation in the IEC program, and establish strategic partnerships to amplify the reach and impact of marketing efforts.

Contract duration

The estimated contract period will be 11 month(s).

Trade agreements

  • World Trade Organization Agreement on Government Procurement (WTO GPA)
  • Canada-Chile Free Trade Agreement (CCFTA)
  • Canada-Peru Free Trade Agreement (CPFTA)
  • Canada-Colombia Free Trade Agreement
  • Canada-Panama Free Trade Agreement
  • Canada-Honduras Free Trade Agreement
  • Canada-Korea Free Trade Agreement (CKFTA)
  • Canadian Free Trade Agreement (CFTA)
  • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
  • Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)

Reason for limited tendering

A contracting officer can use limited tendering for specific reasons outlined in the applicable trade agreements. The reason for this contract is described below:

  • None

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Contact information

Contracting organization

Organization
Immigration, Refugees and Citizenship Canada (IRCC)
Address

70 Rue Crémazie

Gatineau, QC, K1A 1L1
Canada
Contracting authority
Manon Delorme
Phone
(000) 000-0000
Email
IRCC.BidsReceiving-Receptiondessoumissions.IRCC@cic.gc.ca
Address

70 Rue Crémazie

Gatineau, QC, K1A 1L1
Canada
Bidding details

Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

Tender documents
Document title Amendment no. Language Unique downloads Date added
DDP_Campagne_marketing_expérientiel - CIC-157511.pdf 002
French
 4
Q&A's CIC-157511 - Round 3.pdf 001
English
and
French
 12
RFP_Experiential_Marketing_Campaign - 157511 - AMD002.pdf 001
English
 14
DDP_Campagne_marketing_expérientiel - CIC-157511 - AMD002.pdf 001
French
 3
RFP_Experiential_Marketing_Campaign - 157511 - AMD001.pdf 001
English
 27
DDP_Campagne_marketing_expérientiel - CIC-157511 - AMD001.pdf 002
French
 1
Q&A's CIC-157511 - Round 2.pdf 002
English
and
French
 8
Q&A's CIC-157511 - Round 1.pdf 001
English
and
French
 29
RFP_Experiential_Marketing_Campaign - CIC-157511.pdf 001
English
 106

Access the Getting started page for details on how to bid, and more.

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Summary information

Notice type
Request for Proposal
Language(s)
English, French
Region(s) of delivery
Canada
Region of opportunity
Canada
Contract duration
11 month(s)
Procurement method
Competitive – Open Bidding
Selection criteria
Highest Combined Rating of Technical Merit and Price
Commodity - UNSPSC
Click the links below to see a list of notices associated with the UNSPSC.

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