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ATB Financial - Request for Proposal - Media Monitoring Partner

Solicitation number AB-2026-05483

Publication date

Closing date and time 2026/08/31 10:00 EDT

Status Status Open

Description
The intent of this Request for Proposal (RFP) is to identify a Proponent with whom ATB may enter into a Formal Agreement for the provision of an enterprise-grade media monitoring platform and strategic reporting partner. This project covers comprehensive tracking across Canada and North America for both the overall ATB brand and our specific business areas, including economics, business banking, ATB Wealth, and ATB Capital Markets. The ability to deliver both a sophisticated self-serve platform and a dedicated human analysis service layer is considered an essential requirement for this engagement. ATB seeks a partner with a documented history of supporting government entities. The chosen Proponent must demonstrate a comprehensive grasp of our specialized communication mandates, reporting requirements for stakeholders, and the sensitivities surrounding our public reputation. ATB Financial is seeking a strategic and tactical partner to assist in the analysis of our media presence and the evaluation of audience engagement. By leveraging sophisticated trend reporting and deep media insights, we aim to proactively address sensitive matters, cultivate a robust brand identity, and facilitate our organization's sustained commercial expansion.

Contract duration

The estimated contract period will be 36 month(s), with a proposed start date of 2027/03/15.

Trade agreements

  • No trade agreements are applicable to this solicitation process

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Contact information

Contracting organization

Organization
ATB Financial
Address
2100, 10020-100 Street NW
Edmonton, CA-AB, T5J 0N3
CA
Contracting authority
Rabab Ahmad
Email
rahmad@atb.com
Address
2100, 10020-100 Street NW
Edmonton, Alberta, T5J 0N3
Canada
Bidding details

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Summary information

Notice type
Request for Proposal
Language(s)
English
Region(s) of delivery
Alberta
Region of opportunity
Alberta
Contract duration
36 month(s)
Procurement method
Competitive – Open Bidding
Commodity - UNSPSC
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