Research Consultancy: Brand Equity Study
Solicitation number RFP 2024-0030
Publication date
Closing date and time 2024/04/24 16:00 EDT
Last amendment date
Description
This Request for Proposal is being issued on behalf of Marketing Research and Insights (MR&I), a division of the Vice-President External Relations portfolio. The MR&I team is seeking to enter into a long term partnership with an industry expert in brand health measurement to conduct the Brand Equity study, with a potential term of six (6) to eight (8) years. The goal of this project is to track the University’s brand health over time in order to inform strategic, marketing, and branding decisions.
Contract duration
The estimated contract period will be 72 month(s), with a proposed start date of 2024/06/01.
Trade agreements
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Canadian Free Trade Agreement (CFTA)
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Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
Contact information
Contracting organization
- Organization
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University of Alberta
- Address
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116 Street & 85 AvenueEdmonton, Alberta, T6G 2R3Canada
- Contracting authority
- Jennifer OBrien
- Phone
- 780-492-3497
- Email
- jennifer.obrien@ualberta.ca
- Fax
- 780-492-0607
- Address
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Materials Management Building 116 Street & 85 AvenueEdmonton, Alberta, 780-492-3497Canada
Bidding details
Full details for this tender opportunity are available on a third-party site
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