BC Tree Fruit Domestic Marketing Plan

Solicitation number 184184

Publication date

Closing date and time 2023/12/11 19:00 EST

Last amendment date

Status Status Expired

Description
To help address some of the issues the B.C. tree fruit growers were facing, the Province released “The Path Forward: A Blueprint for B.C.’s Tree Fruit Industry” (the blueprint) in November 2021. The blueprint recommended several actions to help enhance the overall competitiveness of the industry. One of these recommendations was that the industry must address the need for coordinated and effective marketing to access additional domestic and export markets. To achieve this, it was recommended that the Ministry work together with industry to develop and implement a coordinated 5-to-10- year Market Development Strategy that includes market access, development and maintenance actions, as well as a 2-to-3-year Marketing and Sales plan for B.C. produced tree fruits, specifically apples.

The scope of this work is strictly domestic market development within Western Canada and will not include any export considerations. By April 22, 2024, the Contractor will develop and deliver to the Ministry a Domestic Marketing Plan, incorporating ministry-provided primary research on consumer purchasing and consumption habits for apples in the B.C. marketplace conducted in 2023.

Contract duration

The estimated contract period will be 5 month(s).

Trade agreements

  • Please refer to tender description or tender documents

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Contact information

Contracting organization

Organization
Market Development and Promotion
Contracting authority
Alican Caner
Email
Alican.Caner@gov.bc.ca
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Summary information

Notice type
Other
Language(s)
English
Contract duration
5 month(s)

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