Brand Strategy Consultant Services

Solicitation number 398

Publication date

Closing date and time 2022/06/28 17:00 EDT

Status Status Expired

Description
The Vancouver Community College is seeking a Branding Consultant/Firm to support the full-cycle development of a refreshed brand system. The selected proponent will work closely with the VCC Marketing and Communications Team, project teams, and stakeholders, to research, propose, develop, and support the launch of the updated Brand. Considerable information and data related to the college brand, brand position, and elements of the student demographic have been collected through various research efforts undertaken by the college. A review of this information to validate its currency will form the basis for the project moving forward. 
  1. Discovery
  2. Competitive landscape review and analysis 
  3. Brand positioning plan or Brand strategy document
  4. Development or refining of a brand
  5. Development of institutional identities such as (but not limited to) logo, tagline, colour, language, social media presence, design aesthetics, and image usage guidelines
  6. Comprehensive brand guidelines document
  7. Launch recommendations and plan

The targeted date for completing the project is September 2023. The overall budget for this service ranges from $125,000 to $175,000 depending on the scope of services ultimately agreed upon and contracted. We intend to begin working with the selected proponent no later than September 2022, with a launch of the brand in approximately Winter 2023. The College will work with the selected proponent to review and adjust the timeline as needed.


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Contract duration

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Trade agreements

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Contact information

Contracting organization

Organization
Vancouver Community College
Email
Purchasing@vcc.ca
Bidding details

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Summary information

Notice type
Other
Language(s)
English

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