Brand Love Research and Measurement Framework
Solicitation number DC-2023-CD-10
Publication date
Closing date and time 2023/12/01 17:00 EST
Last amendment date
Description
The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for a research contractor who can design and build a research measurement framework that provides and monitors a holistic understanding of emotional brand love on travel to and within Canada throughout the consumer journey. The resulting measurement framework will measure love in a way that currently doesn’t exist, going beyond traditional brand health and brand equity measures processes. It will help Destination Canada and Team Canada Destination Marketing Organization (DMO) partners know their audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers.
Contract duration
The estimated contract period will be 60 month(s), with a proposed start date of 2024/04/01.
Trade agreements
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North American Free Trade Agreement (NAFTA)
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World Trade Organization Agreement on Government Procurement (WTO GPA)
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Canadian Free Trade Agreement (CFTA)
Reason for limited tendering
A contracting officer can use limited tendering for specific reasons outlined in the applicable trade agreements. The reason for this contract is described below:
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None
Partner with another business
The functionality to add your company name to the list of interested businesses is temporarily unavailable.
This list does not replace or affect the tendering procedures for this procurement process. Businesses are still required to respond to bid solicitations, and to compete based on the set criteria. For more information please read the Terms of use.
Businesses interested in partnering for this tender opportunity:
Note: Information may not be available in both English and French. This is because the Official Languages Act does not apply.
Contact information
Contracting organization
- Organization
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Destination Canada
- Address
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800-1045 Howe Street
Vancouver, British Columbia, V6Z 2A9Canada
- Contracting authority
- Christine Duguay
- Phone
- 604638-8345
- Email
- procurement@destinationcanada.com
- Address
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800-1045 Howe Street
Vancouver, British Columbia, V6Z 2A9Canada
Bidding details
Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.
| Document title | Amendment no. | Language | Unique downloads | Date added |
|---|---|---|---|---|
| DC-2023-CD-10 Addendum 1.pdf | 001 |
English
|
28 | |
| DC-2023-CD-10 Addenda 1.pdf | 001 |
French
|
11 | |
| DDPN-DC-2023-CD-10 Cadre de recherche et de mesure.pdf | 001 |
French
|
12 | |
| NRFP-DC-2023-CD-10 Brand Love Research & Measurement Framework_1.pdf | 001 |
English
|
102 |
Access the Getting started page for details on how to bid, and more.
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