Brand Love Research and Measurement
Solicitation number DC-2023-CD-06
Publication date
Closing date and time 2023/07/04 17:00 EDT
Last amendment date
Description
Destination Canada and Team Canada Destination Marketing Organization (DMO) partners have a knowledge gap when it comes to understanding the power of brand love on travel to and within Canada. In an effort to know our audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers, we want to know how to measure brand love in a way that currently does not exist. We currently have traditional brand equity measurement processes in place; what we are seeking is to fully understand the causal impact of brand love on travel and wish to know the degree of brand love for Canada.
Contract duration
The estimated contract period will be 12 month(s).
Trade agreements
-
No trade agreements are applicable to this solicitation process
Reason for limited tendering
A contracting officer can use limited tendering for specific reasons outlined in the applicable trade agreements. The reason for this contract is described below:
-
None
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Contact information
Contracting organization
- Organization
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Destination Canada
- Address
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800-1045 Howe Street
Vancouver, British Columbia, V6Z 2A9Canada
- Contracting authority
- Christine Duguay
- Phone
- (604) 638-8345
- Email
- procurement@destinationcanada.com
- Address
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800-1045 Howe Street
Vancouver, British Columbia, V6Z 2A9Canada
Bidding details
Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.
| Document title | Amendment no. | Language | Unique downloads | Date added |
|---|---|---|---|---|
| RFI DC-2023-CD-06 Brand Love Research and Measurement Addendum 2.pdf | 001 |
English
|
10 | |
| DR DC-2023-CD-06 Attachement à la marque recherche et mesure Addenda 2.pdf | 001 |
French
|
0 | |
| DC-2023-CD-06 RFI Brand Love Research Addendum 1.pdf | 001 |
English
|
2 | |
| DR DC-2023-CD-06 Attachement à la marque recherche et mesure Addenda 1.pdf | 001 |
French
|
0 | |
| RFI-DC-2023-CD-06 Brand Love Research and Measurement.pdf | 001 |
English
|
24 | |
| DR DC-2023-CD-06 – Attachement à la marque recherche et mesure.pdf | 001 |
French
|
5 |
Access the Getting started page for details on how to bid, and more.
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