Public outreach, education and communications strategy services

1. Background

The Office of the Commissioner for Federal Judicial Affairs Canada (FJA) through its International
Programs Division (IPD) requires services specialized in public outreach, education and communications
strategy to provide support to the technical assistance partnership project (TAP).

The overarching goal of the TAP is to strengthen legal and judicial institutions in partner-countries through
the sharing of Canadian expertise and best practices. The project is expected to engage with up to 15
foreign countries in the span of 5 years.

2. Objective

The primary objective is to facilitate a broad and deep understanding of the TAP project among various
stakeholder groups. This will be achieved by highlighting its positive results, sharing lessons learned, and
fostering increased engagement with the project both within Canada and in beneficiary countries.

3. Scope of Work

1. Outreach Strategy Development: The Contractor will devise and implement an inclusive public
outreach strategy targeting a range of stakeholders. This strategy will be customized to suit the
unique needs of both Canadian and international audiences.
2. Stakeholder Engagement: The Contractor will orchestrate a range of activities aimed at cultivating
meaningful and regular interaction with targeted stakeholders. This includes but is not limited to
virtual town halls, webinars, social media campaigns, or interactive online forums for Canadian
audiences, which comprises judges, the legal community, the general public, GAC, and other
government departments. Similarly, engagement activities will also be designed for project
beneficiaries in various countries and relevant international organizations.
3. Content Development: The Contractor will develop compelling content that reflects the
achievements and insights gained from the TAP project. This could take various forms, such as
webinars, social media posts, newsletters, brochures, and reports.
4. Outreach Activities Management: The Contractor will manage the roll-out of robust outreach
activities in accordance with the established strategy and work plan. This includes ensuring these
activities effectively convey TAP's mission and achievements.
5. Monitoring and Reporting: The Contractor will regularly monitor and evaluate the outreach
strategy's effectiveness, providing reports as necessary. These reports will offer an overview of
the strategy's performance and propose adjustments to enhance its effectiveness.