Digital Marketing Services – Osgoode Professional Development

Address:
York University
Procurement Services
4700 Keele Street
Toronto, Ontario
Canada, M3J 1P3
 
Description:
Objectives
York is seeking a Proponent with substantial experience and resources to provide a variety of digital marketing services to OsgoodePD. Specifically, the Selected Proponent will demonstrate superior experience and capability in creating new as well as managing existing paid media campaigns on platforms including but not limited to Google, Microsoft, LinkedIn and Meta for the purposes of lead generation and conversions. The Selected Proponent should be capable of running high performing, cost-effective campaigns that result in increased awareness, new lead generation, registration and/or conversion targets being met.
Deliverables
Keeping in mind the specific deliverables outlined below, Proponents shall describe the process for providing digital marketing services to a complex organization and mobilizing the institution to achieve success. This could include assessing the organization’s processes and the Proponent’s capacity to make recommendations that maximizes results. Provide relevant and concise examples of previous digital marketing strategy experience, success when serving in this capacity and the value added to client organizations. Provide examples of how ongoing services benefitted the organization and maximized outcomes. Provide a detailed outline of your pricing structure for ad buying, including whether fees are fixed or variable related to these deliverables.
York will only consider Proposal submissions received from Proponents who have registered with MERX (www.MERX.com) for this competitive bid.  Proposal submissions from Proponents who have not registered and obtained this Bid Document directly from MERX will be disqualified.

Tendering Website:
Proponents will find the complete RFP Documents at: https://www.merx.com/
 
Pricing and Payment Terms are available on the MERX website, respectively.
 
Procurement Method:
Open tender whereby all interested Proponents may submit a Proposal.
 
Estimated Quantities:
Available within the RFP Documents.
 
Submission Details:
Proponents shall submit their Proposal response at: https://yorku.bonfirehub.ca
 
Submission Deadline:
May 4, 2026 at 3:00:00pm ET.
 
Public Opening:
Not Applicable.
Conditions for Participation:
Available within the tender document.
Mandatory Submission Requirements:  

1. Qualifications and Experience
2. Methodology and Timetable/Workplan
3. Samples/Case Studies
4. References
5. Objectives and Deliverables
6. Pricing Schedule
7. Acknowledgement

Complete submission requirements are provided within the RFP documents.
 
Scored Submission Requirements:  
 

1. Mandatory Requirements
2. Qualifications and Experience
3. Methodology
4. Deliverables and Core Services
5. Financial Evaluation; and
6. Short-Listed Proponent Presentation (Optional)

Complete submission requirements are provided within the RFP documents.
 
This procurement is covered by Chapter 5 of the Canadian Free Trade Agreement.
 
Delivery Date:
Service implemented by a tentative date of June 1, 2026

Duration of Agreement:
The initial term of the Agreement shall be for thirty-six (36) months, with up to four (4) optional twelve (12) month extensions; for a potential Term of eighty-four (84) months.
 
Additional Options:
Available within the tender document.
 
Negotiation:
York reserves the right in its sole discretion to negotiate modifications to any Proposal received without becoming obligated to offer to negotiate with any other Proponent(s).


 Responses must be submitted in English.




Proponents should note that information contained within this notice is subject to change.  Proponents are encouraged to download the tender document which contain the most current information.
 
If there is a conflict between the RFP documents and this RFP Notice, the RFP documents will take precedence.
 

Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.