Audio Advertising for Traffic Management Services

RFP# REV20260601
Title: Audio Advertising for Traffic Management Services


PLEASE READ THE FOLLOWING COMPLETELY AND CAREFULLY PAYING ATTENTION TO ALL REQUIREMENTS AND DATES.
CBC/Radio-Canada is seeking Proposals from industry in response to its Request for Proposal (“RFP) for Insert Audio Advertising for Traffic Management Services.
An Agreement resulting from this RFX may potentially be for three (3) years with two (2) irrevocable option(s) to extend for two (2) year period(s).

1. SUMMARY OF REQUIRED GOODS/SERVICES:
The key objectives in issuing this RFP are as follows:
CBC/Radio-Canada seeks to buy one audio ad delivery system for a podcast environment. The solution must offer a range of targetability for advertisers. The solution must also deliver an array of ad metrics compliant with the current podcast metrics governed by the IAB. As CBC/Radio-Canada may have content rights restrictions the solutions also need to have the flexibility of allowing for self hosting and most offer a robust open API to allow any configuration that CBC/Radio-Canada sees fit for their situation.


2.  MANDATORY REQUIREMENTS:
This RFP is open only to Proponents who meet each of the mandatory requirements listed in Appendix A Scope of Work and SOW Response Grid.

3. TO OBTAIN THE RFP DOCUMENTATION
CBC/Radio-Canada uses MERX (https://www.merx.com/public/solicitations/open) and from here you can type CBC or Radio-Canada to manage its solicitation process. All Proponents must obtain the RFP documents through MERX. 
Below is the link to the MERX Supplier User Guide for new users
https://www.merx.com/cms-portals/MERX/cms/public/help/guides/supplieruserguide-v1.0.pdf

1. Determine eligibility to participate based on the description of the objective statement for the RFP.
2. To obtain the documents the Proponents must be registered with MERX. If they are not already registered, they must do so by following the instructions included in the MERX Supplier User Guide link above and/or call 1-800-964-6379.
3. The Proponent understands that by accessing the RFx documents that it is bound by the Confidentiality clause elaborated in Part II: General Provisions Section A: Proponent’s Instructions 1. Confidentiality of the Main Document

Please note that CBC/Radio-Canada is not responsible for the distribution of the documents.
 

4. COMMUNICATION WITH CBC/RADIO-CANADA

 

1. Any contact with CBC/Radio-Canada prior to obtaining the RFP documentation must be undertaken by e-mail and addressed solely to the CBC/Radio-Canada Representative, whose co-ordinates appear below. All e-mails pertaining to this RFX must state the RFP reference number (RFP# REV20260601) in the “Subject” of the e-mail.

Rajeev Roopnah
Sr. Procurement Manager
Finance and Administration
CBC/Radio-Canada
E-mail: rajeev.roopnah@cbc.ca
 

2. Once the tender documents have been obtained, Proponents may have queries, require further information or clarification, or discover certain omissions or ambiguities in the RFP documents.  If so, or if there is any doubt about the meaning of any part of this RFP, must submit their questions through MERX no later than the date specified in PART I: INTRODUCTION, Table 1: Critical Dates in the RFP Process of the main document.

CBC/Radio-Canada reserves the right, at its discretion, to answer only those questions submitted through MERX.

5. RECEIPT OF PROPOSALS
Proposals must be received by CBC/Radio-Canada, via electronic submission to the MERX Website (www.MERX.com) no later than 8 September 2026 at 8:00:00 pm, Eastern Time.

The Proponent has the sole responsibility for the timely receipt of a Proposal by CBC/Radio-Canada. The Supplier/Proponent cannot transfer such responsibility to CBC/Radio-Canada. The MERX clock shall be used to determine the time of receipt of the Proposal, whether the time indicated on such clock is accurate or not.

Partial Proposals, amendments or revisions which are received after the date and time for the RFP Submission Closing Date will not be accepted.

This RFP is subject to Chapter Five (Government Procurement) of the Canadian Free Trade Agreement (CFTA).

CBC/Radio-Canada retains the right to negotiate with Proponents on any procurement.
 

Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.