Strategic communication

BIDDERS MUST SUBMIT THEIR QUESTIONS IN WRITING TO THE CONTRACTING AUTHORITY.

Nature of Requirement:

The CRA requires the service of a Contractor with experience and an innovative approach to developing and executing strategic digital engagement. The Contractor will develop a strategy to deliver targeted messaging on multiple topics to various audiences, generate online conversation, and recommend and build a variety of online communities of engaged Canadians. This approach will further the CRA’s objective of providing Canadians with easy to access information about taxes and benefits so that they can fulfil their tax obligations and receive credits and benefits that they may be entitled to.

The period of the contract will be from date of Contract award to March 31, 2016, with three (3) one-year option periods.

The requirement is subject to the provisions of the Agreement on Internal Trade (AIT).

Bidders must meet all the mandatory requirements of the RFP. No further consideration will be given to Bidders not meeting all the mandatory criteria.

Definitions for the purposes of evaluation:

“External client(s)” means clients exterior to the Bidder’s own legal entity (or joint venture partnership) and excludes the parent, subsidiaries or other affiliates of the Bidder.

“Internal client(s)” means clients within the Bidder’s own legal entity (or joint venture partnership) and includes the parent, subsidiaries and other affiliates of the Bidder.

“Relevant experience” means demonstrated experience to meet the minimum qualifications specified for each of the key personnel.

M.1. Key Personnel Identification (Curriculum Vitae (CV))

The Bidder must clearly identify the proposed key personnel for the following roles:

Account Manager

Minimum Required Qualifications:

• Three (3) years’ experience in Account Management and a post-secondary degree or diploma in a related field; or
• Five (5) years’ experience in Account Management.

Digital Engagement Strategist

Minimum Required Qualifications:

• Two (2) years’ experience in developing Digital Engagement and Interactive Strategy as well as post-secondary degree or diploma in marketing, digital/internet, computer science or a related field; or
• Four (4) years’ experience in developing Digital Engagement and Interactive Strategy

Creative Director

Minimum Required Qualifications:

• Three (3) years’ experience in Creative Direction for social media, and a post-secondary degree or diploma in a related field; or
• Five (5) years’ experience in Creative Direction

Senior Analyst

Minimum Required Qualifications:

• Three (3) years’ experience in analytics for social media, and a post-secondary degree or diploma in a related field; or
• Five (5) years’ experience in analytics for social media

Each of the key personnel must meet the minimum required qualifications, as specified for each of the identified roles. The Bidder may propose the same individual for more than one (1) role, provided that the individual meets the minimum required qualification for each role.

M.2. Experience of the Firm

M 2.1 The Bidder must demonstrate that it has been contractually bound to an external client or to external clients (outside of the Bidder’s own company) for two (2) on-going or completed projects to provide digital social media engagement services as described in the Annex A Statement of Work (SOW).

The two (2) on-going or completed projects must have been completed on or after January 1, 2012, or initiated before February 1, 2015.

One (1) project must include or have included deliverables developed in English and one (1) project must have must have included deliverables developed in French or bilingually (in English and in French).

M 2.2 The Bidder must provide a case study description of each of the two (2) project samples. The Bidder must include all the following information for each of the two (2) project case studies submitted:

• Title and summary description of the project;
• A description of the target audience;
• Description of the services provided or to be provided for the project;
• Overall creative approach to meet client objectives;
• List of deliverables of the project;
• Completion date or initiation date;
• Client information

M 2.3 For each of the two (2) projects, the Bidder must provide an electronic copy of two (2) deliverables completed and delivered to the Client as part of the project. The Bidder must provide the samples of the deliverables on USB. The deliverable must be a creative asset (written, graphic or a combination of both) produced for deployment on a social media channel.

M.3. Financial Proposal

The Bidder must provide costing information strictly in accordance with the Basis of Payment at Annex B. Any deviation from the pricing schedule will render your offer non-responsive.

Basis of Selection:

1. To be declared responsive, a bid must:
   1. comply with all the requirements of the bid solicitation; and
   2. meet all mandatory criteria; and
   3. obtain the required minimum of 112 points overall for the technical evaluation criteria which are subject to point rating. The rating is performed on a scale of 140 points.
2. Bids not meeting (a) or (b) or (c) will be declared non-responsive.
3. The selection will be based on the highest responsive combined rating of technical merit and price. The ratio will be 60% for the technical merit and 40% for the price.

PLEASE GO TO THE BUYANDSELL WEBSITE (WWW.BUYANDSELL.GC.CA) TO DOWNLOAD A COPY OF THE COMPLETE RFP.