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Strategic communication

Solicitation number 46558-166414

Publication date

Closing date and time 2015/12/07 14:00 EST

Last amendment date


    Description

    BIDDERS MUST SUBMIT THEIR QUESTIONS IN WRITING TO THE CONTRACTING AUTHORITY.

    Nature of Requirement:

    The CRA requires the service of a Contractor with experience and an innovative approach to developing and executing strategic digital engagement. The Contractor will develop a strategy to deliver targeted messaging on multiple topics to various audiences, generate online conversation, and recommend and build a variety of online communities of engaged Canadians. This approach will further the CRA’s objective of providing Canadians with easy to access information about taxes and benefits so that they can fulfil their tax obligations and receive credits and benefits that they may be entitled to.

    The period of the contract will be from date of Contract award to March 31, 2016, with three (3) one-year option periods.

    The requirement is subject to the provisions of the Agreement on Internal Trade (AIT).

    Bidders must meet all the mandatory requirements of the RFP. No further consideration will be given to Bidders not meeting all the mandatory criteria.

    Definitions for the purposes of evaluation:

    “External client(s)” means clients exterior to the Bidder’s own legal entity (or joint venture partnership) and excludes the parent, subsidiaries or other affiliates of the Bidder.

    “Internal client(s)” means clients within the Bidder’s own legal entity (or joint venture partnership) and includes the parent, subsidiaries and other affiliates of the Bidder.

    “Relevant experience” means demonstrated experience to meet the minimum qualifications specified for each of the key personnel.

    M.1. Key Personnel Identification (Curriculum Vitae (CV))

    The Bidder must clearly identify the proposed key personnel for the following roles:

    Account Manager

    Minimum Required Qualifications:

    • Three (3) years’ experience in Account Management and a post-secondary degree or diploma in a related field; or
    • Five (5) years’ experience in Account Management.

    Digital Engagement Strategist

    Minimum Required Qualifications:

    • Two (2) years’ experience in developing Digital Engagement and Interactive Strategy as well as post-secondary degree or diploma in marketing, digital/internet, computer science or a related field; or
    • Four (4) years’ experience in developing Digital Engagement and Interactive Strategy

    Creative Director

    Minimum Required Qualifications:

    • Three (3) years’ experience in Creative Direction for social media, and a post-secondary degree or diploma in a related field; or
    • Five (5) years’ experience in Creative Direction

    Senior Analyst

    Minimum Required Qualifications:

    • Three (3) years’ experience in analytics for social media, and a post-secondary degree or diploma in a related field; or
    • Five (5) years’ experience in analytics for social media

    Each of the key personnel must meet the minimum required qualifications, as specified for each of the identified roles. The Bidder may propose the same individual for more than one (1) role, provided that the individual meets the minimum required qualification for each role.

    M.2. Experience of the Firm

    M 2.1 The Bidder must demonstrate that it has been contractually bound to an external client or to external clients (outside of the Bidder’s own company) for two (2) on-going or completed projects to provide digital social media engagement services as described in the Annex A Statement of Work (SOW).

    The two (2) on-going or completed projects must have been completed on or after January 1, 2012, or initiated before February 1, 2015.

    One (1) project must include or have included deliverables developed in English and one (1) project must have must have included deliverables developed in French or bilingually (in English and in French).

    M 2.2 The Bidder must provide a case study description of each of the two (2) project samples. The Bidder must include all the following information for each of the two (2) project case studies submitted:

    • Title and summary description of the project;
    • A description of the target audience;
    • Description of the services provided or to be provided for the project;
    • Overall creative approach to meet client objectives;
    • List of deliverables of the project;
    • Completion date or initiation date;
    • Client information

    M 2.3 For each of the two (2) projects, the Bidder must provide an electronic copy of two (2) deliverables completed and delivered to the Client as part of the project. The Bidder must provide the samples of the deliverables on USB. The deliverable must be a creative asset (written, graphic or a combination of both) produced for deployment on a social media channel.

    M.3. Financial Proposal

    The Bidder must provide costing information strictly in accordance with the Basis of Payment at Annex B. Any deviation from the pricing schedule will render your offer non-responsive.

    Basis of Selection:

    1. To be declared responsive, a bid must:
      1. comply with all the requirements of the bid solicitation; and
      2. meet all mandatory criteria; and
      3. obtain the required minimum of 112 points overall for the technical evaluation criteria which are subject to point rating. The rating is performed on a scale of 140 points.
    2. Bids not meeting (a) or (b) or (c) will be declared non-responsive.
    3. The selection will be based on the highest responsive combined rating of technical merit and price. The ratio will be 60% for the technical merit and 40% for the price.

    PLEASE GO TO THE BUYANDSELL WEBSITE (WWW.BUYANDSELL.GC.CA) TO DOWNLOAD A COPY OF THE COMPLETE RFP.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • Agreement on Internal Trade (AIT)

    Partner with another business

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    This list does not replace or affect the tendering procedures for this procurement process. Businesses are still required to respond to bid solicitations, and to compete based on the set criteria. For more information please read the Terms of use.

    Contact information

    Contracting organization

    Organization
    Public Works and Government Services Canada
    Address
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Canada
    Contracting authority
    Gordon, Emily
    Phone
    613-990-3140
    Address
    360 Albert St.
    Ottawa, ON, K1A 0S5
    CA

    Buying organization(s)

    Organization
    Public Works and Government Services Canada
    Address
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Canada
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added
    002
    French
    2
    002
    English
    8
    001
    French
    2
    001
    English
    12
    French
    1
    English
    14
    000
    French
    11
    000
    English
    88

    Access the Getting started page for details on how to bid, and more.

    Eligibility and terms and conditions

    Government of Canada tender and awards notices, solicitation documents, and other attachments are fully accessible and available free of charge and without having to register on CanadaBuys.

    Information may be available on another source prior to being available on CanadaBuys. You may have received this information through a third-party distributor. The Government of Canada is not responsible for any tender notices and/or related documents and attachments not accessed directly from CanadaBuys.canada.ca.

    Government of Canada tender or award notices carry an OpenGovernment License - Canada that governs its use. Related solicitation documents and/or tender attachments are copyright protected. Please refer to our terms and conditions page for more information.

    Summary information

    Notice type
    Request for Proposal
    Language(s)
    English, French
    Region(s) of delivery
    National Capital Region (NCR)
    Region of opportunity
    National Capital Region (NCR)
    Procurement method
    Competitive – Open Bidding
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

    Support for small and medium businesses

    If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

    Refer to our Support page if you need help or have questions about the government procurement process, including how to bid or how to register in SAP Ariba. You can also contact Procurement Assistance Canada, which has offices across Canada.

     

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