Analysis of Auto Manufacturing Marketing and Strategies

Solicitation number 5000031994

Publication date

Closing date and time 2017/08/25 14:00 EDT


    Description

    The objective of this work is to examine the decisions and strategies used by automakers to promote and market different vehicle segments and technologies, and to describe (both qualitatively and quantitatively) the level of influence these decisions and strategies have on certain vehicle segments and technologies. 

    The Contractor shall analyze all forms of promotion and marketing that are used in Canada by automakers (ex. Incentives/rebates, television and other media marketing, event sponsorship, etc.). The contractor must differentiate vehicle segments and analyse how marketing and promotion impact their sales. 

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • No trade agreements are applicable to this solicitation process

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    Contact information

    Contracting organization

    Organization
    Environment Canada
    Contracting authority
    landry, Reg
    Phone
    819-938-3064
    Email
    reg.landry@Canada.ca
    Address
    200 Sacre-Coeur Blvd., 3rd floor
    Gatineau, QC, K1A 0H3
    CA

    Buying organization(s)

    Organization
    Environment Canada
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added
    000
    French
    4
    000
    English
    52

    Access the Getting started page for details on how to bid, and more.

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    Summary information

    Notice type
    Request for Proposal
    Language(s)
    English, French
    Region(s) of delivery
    Canada
    Region of opportunity
    Canada
    Procurement method
    Competitive – Open Bidding

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