Analysis of Auto Manufacturing Marketing and Strategies
Solicitation number 5000031994
Publication date
Closing date and time 2017/08/25 14:00 EDT
Description
The objective of this work is to examine the decisions and strategies used by automakers to promote and market different vehicle segments and technologies, and to describe (both qualitatively and quantitatively) the level of influence these decisions and strategies have on certain vehicle segments and technologies.
The Contractor shall analyze all forms of promotion and marketing that are used in Canada by automakers (ex. Incentives/rebates, television and other media marketing, event sponsorship, etc.). The contractor must differentiate vehicle segments and analyse how marketing and promotion impact their sales.
Contract duration
Refer to the description above for full details.
Trade agreements
-
No trade agreements are applicable to this solicitation process
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Contact information
Contracting organization
- Organization
-
Environment Canada
- Contracting authority
- landry, Reg
- Phone
- 819-938-3064
- Email
- reg.landry@Canada.ca
- Address
-
200 Sacre-Coeur Blvd., 3rd floorGatineau, QC, K1A 0H3CA
Buying organization(s)
- Organization
-
Environment Canada
Bidding details
Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.
| Document title | Amendment no. | Language | Unique downloads | Date added |
|---|---|---|---|---|
| 5000031994_rfp_market_research_fr.pdf | 000 |
French
|
4 | |
| 5000031994_rfp_market_research_en.pdf | 000 |
English
|
52 |
Access the Getting started page for details on how to bid, and more.
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