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Request for Information - Explorer Quotient Segmentation & Digital Targeting Tool

Solicitation number DC-TL-2017-06

Publication date

Closing date and time 2017/12/05 17:00 EST

Last amendment date


    Description

    In 2007, Destination Canada developed a proprietary psychographic segmentation model, branded Explorer Quotient ("EQ"), in conjunction with the Environics Research Group Ltd ("ERG"). DC conducted a competitive procurement process and awarded the contract to ERG.

    DC has determined that to ensure that EQ continues to provide valuable support to the Canadian tourism industry, it is necessary to provide DC and its co-investors access to the EQ segmentation in a way that will link it with digital media and marketing models to allow for the targeting of specific EQ segments. As such, DC is exploring alternative solutions and would like to understand options available in the market to develop a medium- to long-term model that will allow the EQ segmentation to evolve and continue to develop over the next few years.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • Agreement on Internal Trade (AIT)
    • Canadian Free Trade Agreement (CFTA)
    • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
    • North American Free Trade Agreement (NAFTA)

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    Contact information

    Contracting organization

    Organization
    Destination Canada
    Contracting authority
    Tyler, Liu
    Phone
    604-638-8372
    Email
    Liu.tyler@destinationcanada.com
    Address
    800-1045 Howe Street
    Vancouver, BC, V6Z 2A9
    CA

    Buying organization(s)

    Organization
    Destination Canada
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added
    French
    2
    English
    7
    000
    French
    6
    000
    English
    42

    Access the Getting started page for details on how to bid, and more.

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    Summary information

    Notice type
    Request for Information
    Language(s)
    English, French
    Region(s) of delivery
    Canada
    Region of opportunity
    Canada
    Procurement method
    Competitive – Open Bidding
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

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