Request for Information - Explorer Quotient Segmentation & Digital Targeting Tool
Solicitation number DC-TL-2017-06
Publication date
Closing date and time 2017/12/05 17:00 EST
Last amendment date
Description
In 2007, Destination Canada developed a proprietary psychographic segmentation model, branded Explorer Quotient ("EQ"), in conjunction with the Environics Research Group Ltd ("ERG"). DC conducted a competitive procurement process and awarded the contract to ERG.
DC has determined that to ensure that EQ continues to provide valuable support to the Canadian tourism industry, it is necessary to provide DC and its co-investors access to the EQ segmentation in a way that will link it with digital media and marketing models to allow for the targeting of specific EQ segments. As such, DC is exploring alternative solutions and would like to understand options available in the market to develop a medium- to long-term model that will allow the EQ segmentation to evolve and continue to develop over the next few years.
Contract duration
Refer to the description above for full details.
Trade agreements
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Agreement on Internal Trade (AIT)
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Canadian Free Trade Agreement (CFTA)
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Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
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North American Free Trade Agreement (NAFTA)
Contact information
Contracting organization
- Organization
-
Destination Canada
- Contracting authority
- Tyler, Liu
- Phone
- 604-638-8372
- Email
- Liu.tyler@destinationcanada.com
- Address
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800-1045 Howe StreetVancouver, BC, V6Z 2A9CA
Buying organization(s)
- Organization
-
Destination Canada
Bidding details
Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.
Document title | Amendment no. | Language | Unique downloads | Date added |
---|---|---|---|---|
addendum_1_dc-2017-tl-06_rfi_eq_segmentation_and_digital_targeting_tool_fr.pdf |
French
|
2 | ||
addendum_1_dc-2017-tl-06_rfi_eq_segmentation_and_digital_targeting_tool_en.pdf |
English
|
7 | ||
dc-tl-2017-06_request_for_information_final_fr.pdf | 000 |
French
|
6 | |
dc-tl-2017-06_request_for_information_final.pdf | 000 |
English
|
42 |
Access the Getting started page for details on how to bid, and more.