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Global Paid Media

Solicitation number DC-2022-CD-04

Publication date

Closing date and time 2022/06/13 17:00 EDT

Last amendment date


    Destination Canada (DC) is seeking a global agency with expertise in paid media services to become a vital partner, supporting us to undertake the marketing activities that will help Canadian and international travellers discover and explore Canada. The visitor economy is an important contributor to Canadian lives and livelihoods; generating sustainable economic, sociocultural and environmental benefits across our vast land. Simply put, tourism improves the wealth and well-being of all Canadians.

    Supporting a strong industry recovery and building toward our longer-term goal requires bold choices focused on the avenues of greatest opportunity for Canada. Embarking on this strategy to deliver on our mandate entails fundamental pivots such as establishing an ongoing role for domestic marketing to inspire Canadians to know and love their country more.

    Our strategy requires adjusting our geographic presence and realigning program activities to focus on those audience segments and global partnerships that will be of high-value to Canada. Our strategy also includes a new role for us in destination development that will incite product development and long-term sector investment and enable Canada to compete with other countries like never before.

    We are looking for an Agency that shares this vision, a truly global agency with a presence, knowledge, or network in Quebec, the rest of Canada, the US, Mexico, UK, Europe, Australia and Asia.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • World Trade Organization Agreement on Government Procurement (WTO GPA)
    • Canadian Free Trade Agreement (CFTA)

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    Contact information

    Contracting organization

    Destination Canada
    Contracting authority
    Christine, Duguay
    800-1045 Howe Street
    Vancouver, BC, V6Z 2A9

    Buying organization(s)

    Destination Canada
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added

    Access the Getting started page for details on how to bid, and more.

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    Summary information

    Notice type
    Request for Proposal
    English, French
    Region(s) of delivery
    Region of opportunity
    British Columbia
    Procurement method
    Competitive – Open Bidding
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

    Support for small and medium businesses

    If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

    Refer to our Support page if you need help or have questions about the government procurement process, including how to bid or how to register in SAP Ariba. You can also contact Procurement Assistance Canada, which has offices across Canada.


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