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EXECUTING AGENCY FOR CANADA BRAND MARKETING PILOT IN VIETNAM

Solicitation number 01B68-22-0086

Publication date

Closing date and time 2022/10/26 12:00 EDT


    Description

    This bid solicitation is being issued to satisfy the requirement of Agriculture and Agri-Food Canada. It is intended to result in the award of one (1) contract from contract award to March 31, 2024.

    While Canada is perceived positively in Vietnam, a limited awareness of specific Canadian food and beverage products or brands in the market persists. To expand Canadian food & beverage products’ presence in the market, a refreshed Canada Brand will be launched in Vietnam in 2022-2023 and 2023-2024 that will feature a targeted digital and ecommerce marketing consumer campaign.

    The Objective:

    1. To leverage the refreshed Canada Brand and a positive international image of Canada as a supplier of safe, high-quality food from a pristine, sustainable environment made by trustworthy people.
    2. To grow consumer awareness, drive demand for, and generate increased sales of Canadian food products in Vietnam, particularly those available on the Canada Showcase of the selected ecommerce platform.

      Targeted Products: 1) Secondary agriculture and processed foods and beverages, including products such as maple syrup/sugar, honey, vegetables, dried and frozen fruits, cuts of meat, confectionery, prepared meals; 2) Processed fish and seafood; 3) Alcoholic and non-alcoholic beverages; 4) Functional foods, and health and wellness products that are widely considered food.

      Excluded and out of scope: Commodities such as bulk wheat or live animals; agriculture or fishing industry machinery and tools; food service and meal delivery platforms (e.g. UberEats); agri-food technology; and food packaging.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • Canada-Panama Free Trade Agreement
    • Canada-Korea Free Trade Agreement (CKFTA)
    • Canada-Honduras Free Trade Agreement
    • Canadian Free Trade Agreement (CFTA)
    • Canada-Chile Free Trade Agreement (CCFTA)
    • Canada-Colombia Free Trade Agreement

    Partner with another business

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    This list does not replace or affect the tendering procedures for this procurement process. Businesses are still required to respond to bid solicitations, and to compete based on the set criteria. For more information please read the Terms of use.

    Businesses interested in partnering for this tender opportunity:
    Note: Information may not be available in both English and French. This is because the Official Languages Act does not apply.

    Contact information

    Contracting organization

    Organization
    Agriculture and Agri-Food Canada
    Address
    1341 Baseline Road
    Ottawa, Ontario, K1A0C5
    Canada
    Contracting authority
    Harrington, Kyle
    Email
    kyle.harrington@agr.gc.ca

    Buying organization(s)

    Organization
    Agriculture and Agri-Food Canada
    Address
    1341 Baseline Road
    Ottawa, Ontario, K1A0C5
    Canada
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added
    000
    French
    20
    000
    English
    52

    Access the Getting started page for details on how to bid, and more.

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    Summary information

    Support for small and medium businesses

    If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

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