MEDIA ANALYSIS

Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
MEDIA ANALYSIS

EN578-131609/A
Gariépy, Jacques
Telephone No. - (613) 998-8582 

Request for Supply Arrangement - Media Analysis Services
The purpose of this Request for Supply Arrangement (RFSA) is to
initiate a competitive process leading to the selection of firms
to enter into a Supply Arrangement with Public Works and
Government Services Canada to provide a range Media Analysis
Services to meet the needs of Federal Government Departments and
Agencies on an "as and when requested" basis.

Supply Arrangements (SA) are non-binding agreements between
PWGSC or other government departments (arranged on their behalf
by PWGSC) and suppliers to provide a range of goods or services
on an "as requested" basis. A  Supply Arrangement is a method of
supply where PWGSC, under the framework of the Arrangement, may
solicit bids from a pool of prescreened vendors.

All authorized Supply Arrangements will have no defined end-date
and will remain valid until such time as Canada no longer
considers it to be advantageous to use it.

The Nature of Proposed Procurement (NPP) will be published on
the Government Electronic Tendering System (GETS) on an ongoing
basis to allow suppliers to qualify for the Supply 	Arrangement
at any time.

The requirement is subject the Agreement on Internal Trade
(AIT).  

The requirement covered by the bid solicitation of any resulting
supply arrangement may be subject to a preference for Canadian
goods and/or services or may be limited to Canadian goods and/or
services.
Background
Media analysis is a key component of a Department's
communications program. Effective media analysis involving the
identification and evaluation of media coverage on a given issue
or range of issues relative to the Department's communications
objectives, is required by federal government media relations
and public affairs branches in order to enhance the Department's
understanding of the public perceptions related to issues of
importance to the Department.

Objectives
The purpose of this Request for Supply Arrangement is to seek
the services of firms providing the following media analysis
services on an as and when requested basis:

a.	Daily media analysis of the media's coverage of a given
issue(s);
b.	Qualitative and quantitative media analysis of the media's
coverage of a given issue(s) over a specified period of time.










Mandatory Requirements

Following is a summary of the Mandatory Requirements. Please
refer to the RFSA document for detailed requirements.

M1 - EXPERIENCE 
Bidders must have a minimum of two (2) years experience, gained
in the last five (5) years prior to the closing date of this
RFP, providing media analysis services as described in the
statement of work at Annex A.  
To demonstrate their experience, bidders must provide details of
two (2) similar projects.  The projects must have been a minimum
of one (1) year in duration and must be ongoing or completed in
the last five (5) years prior to the closing date of this RFP.  
Similar projects are defined as projects where the bidder has
provided services as described in the statement of work of this
RFP. The following information on each previous project must be
provided: 
i.	A description of the work;
ii.	A sample media analysis report;
iii.	When the work was carried out;
iv.	For whom the services were provided, contact names(s) and
telephone number(s);
v.	Turnaround times;
vi.	Letter of Reference attesting that the work described was
completed and deadlines were 		met on a consistent basis.

M2 - RESOURCES

Bidders must propose a minimum of one individual, available and
capable to perform the Work as described in the statement of
work at Annex A.

The proposed resources must have a minimum of two (2) years
media analysis experience, gained in the last five (5) years
prior to the closing date of this RFP.  

To demonstrate their experience, bidders must include with their
proposal, a detailed curriculum vitae (c.v.) for the proposed
resource named in their proposal; the c.v. must include
chronological work experience, detailing bilingual capability,
previous projects, and when the work was carried out.


Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.