Media Monitoring

Trade Agreement: Agreement on Internal Trade (AIT)
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
Media Monitoring

03003-140345/A
Gariépy, Jacques
Telephone No. - (613) 998-8582 

1) REQUIREMENT

The Communications Group of the Office of the Auditor General of
Canada (OAG) has a requirement for a comprehensive, integrated
web-based media monitoring and communications-management system
to make their media relations practices more comprehensive and
more efficient.

2) CONTRACT PERIOD

The period of the contract is from February 1, 2014 to January
31, 2015 with four (4) additional one (1) year option periods.

3) This requirement is subject to Agreement on Internal Trade
(AIT).

4) This requirement is subject to a preference for Canadian
goods and/or services.

5) Basis of Selection

To be declared responsive, a bid must: 

(a). comply with all the requirements of the bid solicitation;

(b). meet all mandatory technical evaluation criteria; and

(c). obtain the required minimum of 75% percent overall of the
points for the technical evaluation criteria          which are
subject to point rating. 

(d). the bidder must demonstrate if requested, through a live
demonstration, that their system is able to            meet all
the requirements as described in the Annex A Statement of Work.

2. Bids not meeting (a) or (b) or (c) or (d) will be declared
non-responsive. Neither the responsive bid that receives the
highest number of points nor the one that proposed the lowest
price will necessarily be accepted. The responsive bid with the
lowest evaluated price per point will be recommended for award
of a contract.


THE MANDATORY REQUIREMENTS ARE: 

M1	Bilingual Service

Bidders must demonstrate that they have the language
capabilities to provide services as described in the statement
of work, equally effectively, in both official languages
(English and French).

M2	Customer Support

Bidders must demonstrate that they have the ability and the
resources to provide on-site implementation, on-site training
and ongoing customer support.

M3	Television, radio and print 

Bidders must provide a list of Canadian radio and television
stations and newspapers regularly monitored.  Lists may be
submitted in hardcopy or on CD, DVD or USB, and must include
province, city and station/publication name. 

At a minimum, the Bidder must monitor the following English and
French television and radio stations and newspapers: 

National Television - 24 hour news coverage:
CBC National Network
CTV News Channel
RDI
CPAC
LCN

       National Radio:
CBC Radio 1
SRC Radio 1

National Newspapers:
	The Globe and Mail
	National Post
	La Presse

M4 	Web and social media coverage
Bidders must demonstrate that they have the ability to provide
print articles from online media sources and mentions from
social media as they happen.

M5	Reporting
Bidders must demonstrate they have the ability to push
information from their platform, in various formats, to e-mail
and personal handheld devices

M6 	Contact Database 
Bidders must demonstrate they have the ability to include an
up-to-date and comprehensive media contact database (local,
regional, provincial and national media outlets: radio,
television, print, magazines) to allow for the OAG to distribute
press releases either through an integrated web-based
distribution system or in the form of downloadable contact
lists. The database media contact management system must allow
tracking of contacts with journalists through the input of notes
as well as the ability to archive, organize and search the
notes. 

M7 	Content / Form-based system
Bidders must demonstrate that they have the ability to provide a
form-based system, integrated into the platform, which
facilitates tracking of contact with journalists and allows for
the organization, archiving and searching of entered notes, as
well as entry of media items not appearing through searches
within the tool. 

M8 	Media Analysis Tools
Bidders must demonstrate that their platform includes media
analysis tools which cananalyze the media coverage of the OAG
over the short and long term by automatically generating graphs
that visually explain the analysis.

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.