DND Recruitment

Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
W5830-130004/A DND/CAF RECRUITMENT ADVERTISING AND MARKETING
CAMPAIGN

THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS
SOLICITATION.
NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.

THE SOLICITATION CLOSING DATE IS JUNE 9, 2014.

Requirement
The Department of the National Defence (DND) and the Canadian
Armed Forces (CAF) require a Contractor to develop an innovative
and integrative recruitment marketing and advertising strategy,
as well as plan, manage and implement regional and national
campaigns, activities and partnerships.

Sourcing
Canadian Content Policy - The requirement is solely limited to
Canadian goods and/or services.
Trade Agreements - This procurement is not subject to any trade
agreements.

Note to Bidders
Bidders are reminded that in order to ensure a clear delineation
between the GC's media buying agency (contract
no.EP361-091572/001/CZ) and the GC's creative and planning
agencies, an exclusivity clause presently forms part of the
media buying agency contract. The media buying agency, and as
applicable, its parent company, its subsidiaries corporation,
and any body corporate of the Contractor's immediate family will
not be eligible to bid on other GC procurement contracts
relating to advertising. The resulting Contrat fall under this
exclusivity provision as business related to advertising.
Further, any subcontractor proposed by an offeror on the RFP
will be bound by the same terms and conditions as the Bidder.

Canada reserves the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.

Evaluation Process
Bidders MUST meet all the mandatory requirements of the RFP. No
further consideration will be given to bidders not meeting any
of the mandatory criteria. The mandatory criteria include:
Bidders MUST demonstrate their experience and expertise in
developing and executing advertising and marketing campaigns by
submitting two (2) examples which were produced and completed*
within the past three (3) years, as of the bid closing date. 
One of the examples must be an integrated multi-media
advertising and marketing campaign that targeted various
audiences, and included women as a primary target audience; 
One of the examples must be a campaign that addressed a change
in mindset (way of thinking)
Bidders MUST propose one (1) resource for each of the key
categories of service identified below. The minimum number of
years of experience for each is:
Account Strategy and Direction - 3 years as an Account Manager,
Senior Account Executive or equivalent
Media Strategy and Direction - 5 years as a Media Strategist,
Media Director or equivalent
Digital Engagement Strategy and Direction (including Web and
Interactive Multimedia) - 5 years as Digital engagement
strategist, Web and Interactive Multimedia Strategist or Digital
Director
Creative Strategy and Direction - 5 years as a Creative
Director, Executive Creative Director, Group Creative Director
or equivalent
Provide hourly rates in accordance with Annex "B"; and
Complying with the certification requirements described in the
RFP.

Period of the Contract
The period of the Contract will be from date of award to March
31, 2015 with the possibility of three (3) additional one (1)
year extension periods under the same terms and conditions.

Basis of Selection
The responsive bid with the highest combined total (80%
technical / 20% financial weighting) will be recommended for
award of a Contract.

Contracting Authority
Chris Ivany
Communications Procurement Directorate - PWGSC
Telephone No. - (613) 993-0048
Fax No. - (613) 949-1281
E-mail - christopher.ivany@pwgsc.gc.ca
Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.