Maintenance on CanadaBuys website

The CanadaBuys website will be down for scheduled maintenance at the times listed below. We apologize for any inconvenience.

  • Friday, July 12, 7:00 pm until July 13, 12:30 pm (Eastern Time)

Advertising Creative

Solicitation number 23582-140223/A

Publication date

Closing date and time 2013/10/30 14:00 EDT

Last amendment date

    Trade Agreement: NONE
    Tendering Procedures: If 3+ bids offer Canadian goods/services
    other bids will not be considered
    Attachment: None
    Competitive Procurement Strategy: Best Overall  Proposal
    Comprehensive Land Claim Agreement: No
    Nature of Requirements: 
    Advertising Creative
    National Resources Canada (NRCan) requires the services of one
    Advertising agency to sustain an engagement and outreach
    campaign internationally to secure and expand market access for
    Canadian natural resources, primarily energy, by ensuring a
    fact-based public dialogue and by strengthening Canadas brand as
    a global leader in responsible resource development.
    Canadian Content Policy - The requirement is conditionally
    limited to Canadian goods and/or services.
    Trade Agreements - This procurement is not subject to any trade
    Note to Bidders
    Bidders are reminded that in order to ensure a clear delineation
    between the GC's media buying agency (contract
    no.EP361-091572/001/CZ) and the GC's creative and planning
    agencies, an exclusivity clause presently forms part of the
    media buying agency contract. The media buying agency, and as
    applicable, its parent company, its subsidiaries corporation,
    and any body corporate of the Contractor's immediate family will
    not be eligible to bid on other GC procurement contracts
    relating to advertising. The resulting Contrat fall under this
    exclusivity provision as business related to advertising.
    Further, any subcontractor proposed by an offeror on the RFP
    will be bound by the same terms and conditions as the Bidder.
    Canada reserves the right to negotiate with suppliers on any
    Documents may be submitted in either official language of Canada.
    Evaluation Process
    Bidders MUST meet all the mandatory requirements of the RFP. No
    further consideration will be given to bidders not meeting any
    of the mandatory criteria. The mandatory criteria include:
    The Bidder must submit two (2) examples, produced and completed
    within the last five (5) years, of an international, integrated
    multi-media advertising, public relations and social media
    campaign. For each example, a copy of actual advertising (at
    least 3 mediums must be represented) in the original language of
    the ad, accompanied by translated versions in both English and
    French (if applicable).
    Identifying the key personnel who would be assigned to several
    key categories;
    Demonstation of their understanding of the requirement and their
    proposed approach
    Provided hourly rates in accordance with Annex "B"; and
    Complying with the certification requirements described in the
    Bidders that meet all mandatory criteria will be evaluated
    further using point-rated and financial evaluation criteria.
    Period of the Contract
    The period of the Contract will be from date of award to March
    31, 2014 with the possibility of one (1) additional one (1) year
    extension period under the same terms and conditions.
    Basis of Selection
    The responsive bid  with the highest combined total (70%
    technical / 30% financial weighting) will be recommended for
    award of a Contract.
    Contracting Authority
    Christian Schou
    Communications Procurement Directorate - PWGSC
    Telephone: 613-995-2278
    Fax: 613-949-1281
    Delivery Date: Above-mentioned
    The Crown retains the right to negotiate with suppliers on any
    Documents may be submitted in either official language of Canada.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • No trade agreements are applicable to this solicitation process

    Partner with another business

    The functionality to add your company name to the list of interested businesses is temporarily unavailable.

    This list does not replace or affect the tendering procedures for this procurement process. Businesses are still required to respond to bid solicitations, and to compete based on the set criteria. For more information please read the Terms of use.

    Contact information

    Contracting organization

    Public Works and Government Services Canada
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Contracting authority
    Schou, Christian
    (613) 995-2278 ( )
    (613) 949-1281
    360 Albert St. / 360, rue Albert
    12th Floor / 12ième étage
    Ottawa, Ontario, K1A 0S5

    Buying organization(s)

    Natural Resources Canada
    580 Booth St
    Ottawa, Ontario, K1A 0E4
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Access the Getting started page for details on how to bid, and more.

    Eligibility and terms and conditions

    Government of Canada tender and awards notices, solicitation documents, and other attachments are fully accessible and available free of charge and without having to register on CanadaBuys.

    Information may be available on another source prior to being available on CanadaBuys. You may have received this information through a third-party distributor. The Government of Canada is not responsible for any tender notices and/or related documents and attachments not accessed directly from

    Government of Canada tender or award notices carry an OpenGovernment License - Canada that governs its use. Related solicitation documents and/or tender attachments are copyright protected. Please refer to our terms and conditions page for more information.

    Summary information

    Notice type
    Request for Proposal
    English, French
    Region(s) of delivery
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

    Support for small and medium businesses

    If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

    Refer to our Support page if you need help or have questions about the government procurement process, including how to bid or how to register in SAP Ariba. You can also contact Procurement Assistance Canada, which has offices across Canada.


    Date modified: