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SERVICES DE CONSEILS STRATÉGIQUES INTÉGRÉS DE COMMUNICATIONS/AFFAIRES PUBLIQUES, ET DE MARKETING NUMÉRIQUE

Solicitation number 2020-4000-0026

Publication date

Closing date and time 2024/01/15 11:00 EST

Last amendment date


    Description
    IQ désire acquérir les services professionnels d’une firme intégrée de communications/affaires publiques, et de marketing numérique pour l’appuyer dans l’élaboration et le déploiement de stratégies de rayonnement et de positionnement, visant notamment à : Clarifier et promouvoir le rôle et l’offre d’IQ; et Démontrer et valoriser la contribution et l’impact d’IQ sur la croissance des entreprises québécoises et sur l’économie du Québec. L’adjudicataire devra notamment fournir les services suivants : Fournir à IQ des conseils stratégiques, de haut niveau, pour la gestion de dossiers de communications et d’affaires publiques prioritaires et dans des cas complexes de gestion de la réputation; Apporter des nouvelles approches stratégiques dans l’élaboration des opérations de positionnement médias à portée internationale, nationale ou régionale; Fournir à IQ des conseils stratégiques en matière de conception et d’idéation événementielle (excluant les services logistiques et techniques); Fournir à IQ des conseils stratégiques et technologiques en matière de marketing numérique et d’exploitation des données issues des plateformes numériques d’IQ; ​ Fournir à IQ des conseils stratégiques en matière de stratégie numérique : campagnes de marketing intégrées, campagnes sur plateformes numériques, campagnes de bannières et mots-clés, campagnes de génération de lead, inbound marketing.

    Contract duration

    The estimated contract period will be 36 month(s).

    Trade agreements

    • Canadian Free Trade Agreement (CFTA)
    • Canada-European Union Comprehensive Economic and Trade Agreement (CETA)

    Partner with another business

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    This list does not replace or affect the tendering procedures for this procurement process. Businesses are still required to respond to bid solicitations, and to compete based on the set criteria. For more information please read the Terms of use.

    Contact information

    Contracting organization

    Organization
    Investissement Québec.
    Address
    1001, boulevard Robert-Bourassa
    Montréal, QC, H3B 4L4
    CAN
    Contracting authority
    Ghaith Abrougui
    Phone
    (514) 873-7258
    Email
    ghaith.abrougui@invest-quebec.com
    Address
    1001, boulevard Robert-Bourassa
    Montréal, QC, 5148737258
    CAN
    Bidding details

    Full details for this tender opportunity are available on a third-party site

    Click on the button below to be directed to this website. Note that on the third-party site you may need an account to view and/or bid on this tender. Information on any fees or additional costs to access the full details is outlined in the Description tab of this tender opportunity.

    Eligibility and terms and conditions

    Government of Canada tender and awards notices, solicitation documents, and other attachments are fully accessible and available free of charge and without having to register on CanadaBuys.

    Information may be available on another source prior to being available on CanadaBuys. You may have received this information through a third-party distributor. The Government of Canada is not responsible for any tender notices and/or related documents and attachments not accessed directly from CanadaBuys.canada.ca.

    Government of Canada tender or award notices carry an OpenGovernment License - Canada that governs its use. Related solicitation documents and/or tender attachments are copyright protected. Please refer to our terms and conditions page for more information.

    Summary information

    Notice type
    Request for Proposal
    Language(s)
    French
    Region(s) of delivery
    Montréal
    Contract duration
    36 month(s)
    Procurement method
    Competitive – Open Bidding
    Selection criteria
    Variations or combinations of the above methods

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