Target Audience Analysis (TAA) Methodology Training

The Assistant Deputy Minister (ADM) (Public Affairs (PA)) within the Department of National Defence (DND), as the Functional Authority for the Public Affairs Branch, is responsible for military public affairs and, thus, responsible for developing military public affairs capabilities to support the Chief of Defence Staff (CDS) direction, Defence Policy and Canadian Armed Forces (CAF) Joint Doctrine. ADM (PA) has identified Target Audience Analysis (TAA) as a capability it will acquire to support Joint Targeting (non-munitions), Information Operations and Strategic Communication as part of its initiative to operationalize the Public Affairs Branch.

REQUIREMENT

The period of the Contract is from date of Contract Award to 31 May 2019 (estimated).

Tasks and Deliverables are detailed in Annex “A” of the Request for Proposal.

Mandatory Criteria include the following:

Mandatory Requirement

MT1

The bidder must clearly demonstrate it has experience teaching a minimum of two (2) Target Audience Analysis (TAA) methodology courses/workshops in a group setting where the main topic of courses/workshops was the TAA methodology.

MT2

The Bidder must clearly demonstrate that its proposed lead instructor(s) has/have experience teaching Target Audience Analysis (TAA) methodology workshops/courses.

MT3

The Bidder must clearly demonstrate it has the capacity to:

1. design a detailed curriculum and lecture/activity schedule for the course;
2. conduct examinations/assessments/individual and syndicate presentations at the mid and end-course points; and
3. provide the required learning materials, such as but not limited to, slide decks, handouts and reference documents (electronic or paper) for up to 24 students.

The Mandatory Criteria are detailed in the Request for Proposal (RFP). 

Where this notice and the RFP differ, the RFP will prevail.

The Department of National Defence reserves the right not to award a Contract, regardless of the responses it receives.