Public Service campaign (TFC-037-05102021)

Solicitation number TFC-037-05102021

Publication date

Closing date and time 2021/10/20 17:00 EDT

Last amendment date


    Summary of the statement of work

    Telefilm Canada is seeking a full-service marketing firm to develop, design, and implement a highly effective a public service campaign in both official languages. The campaign objective is to encourage Canadian consumers back to the cinemas, and will be deployed across the country in both digital, broadcast, and print forms, among others.

    More specifically, the service provider will need to:

    • Develop, design and execute an inclusive creative campaign to encourage Canadians back to their local movie theatres, while also spotlighting Canada’s audiovisual talent
    • Develop all creative and marketing assets, in all their various forms and formats
    • Deploy campaign on all relevant channels across the country, including but not limited to digital, social media, print, broadcast, and radio
    • Provide regular reports on both budget and results
    • Provide strategic advice on adjustments and changes as needed to improve overall performance

    The mandate will be granted for one year period starting October 2021, with possible extensions.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • Canadian Free Trade Agreement (CFTA)

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    Contact information

    Contracting organization

    Telefilm Canada
    360 St. Jaques Street
    Montreal, Quebec, H2Y1P5
    Contracting authority
    Archibald, Andrea
    360 St. Jacques, suite 600
    Montreal, QC, H2Y 1P5

    Buying organization(s)

    Telefilm Canada
    360 St. Jaques Street
    Montreal, Quebec, H2Y1P5
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added

    Access the Getting started page for details on how to bid, and more.

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    Summary information

    Notice type
    Request for Proposal
    English, French
    Region(s) of delivery
    Region of opportunity
    Procurement method
    Competitive – Open Bidding
    Commodity - GSIN
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