Public Service campaign (TFC-037-05102021)
Solicitation number TFC-037-05102021
Publication date
Closing date and time 2021/10/20 17:00 EDT
Last amendment date
Description
Summary of the statement of work
Telefilm Canada is seeking a full-service marketing firm to develop, design, and implement a highly effective a public service campaign in both official languages. The campaign objective is to encourage Canadian consumers back to the cinemas, and will be deployed across the country in both digital, broadcast, and print forms, among others.
More specifically, the service provider will need to:
- Develop, design and execute an inclusive creative campaign to encourage Canadians back to their local movie theatres, while also spotlighting Canada’s audiovisual talent
- Develop all creative and marketing assets, in all their various forms and formats
- Deploy campaign on all relevant channels across the country, including but not limited to digital, social media, print, broadcast, and radio
- Provide regular reports on both budget and results
- Provide strategic advice on adjustments and changes as needed to improve overall performance
The mandate will be granted for one year period starting October 2021, with possible extensions.
Contract duration
Refer to the description above for full details.
Trade agreements
-
Canadian Free Trade Agreement (CFTA)
Contact information
Contracting organization
- Organization
-
Telefilm Canada
- Address
-
360 St. Jaques StreetMontreal, Quebec, H2Y1P5Canada
- Contracting authority
- Archibald, Andrea
- Phone
- 438-469-1122
- Email
- andrea.archibald@telefilm.ca
- Address
-
360 St. Jacques, suite 600Montreal, QC, H2Y 1P5CA
Buying organization(s)
- Organization
-
Telefilm Canada
- Address
-
360 St. Jaques StreetMontreal, Quebec, H2Y1P5Canada
Bidding details
Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.
Document title | Amendment no. | Language | Unique downloads | Date added |
---|---|---|---|---|
appel-doffres-tfc-037-05102021_qr_12-oct-2021.pdf |
French
|
3 | ||
rfp-tfc-037-05102021_qa_oct-12-2021.pdf |
English
|
13 | ||
2021_appel-doffres_campagne-retour-au-cinema.pdf | 000 |
French
|
14 | |
2021_request_for_proposal_back-to-cinema-psa_campaign.pdf | 000 |
English
|
58 |
Access the Getting started page for details on how to bid, and more.