Experiential Marketing Services

Trade Agreement: Canadian Free Trade Agreement (CFTA)
Tendering Procedures: The bidder must supply Canadian goods and/or services
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 

Amendment 002

This amendment is raised to publish questions and answers.

Amendment 001 

This amendment is raised to modify the Request For Proposal. 

Experiential Marketing Services

Health Canada (HC) requires the services of a contractor to develop, implement, manage, and report on multiple national experiential marketing events programs on a variety of health and safety risk topics by raising awareness of the health and safety risks and engaging with the target audiences virtually or in-person.

The focus will be on providing Canadians with targeted, timely, relevant, comprehensive and accessible information to assist them in making informed decisions to protect their health, generate awareness, engagement, and augment the reach of new and existing HC and Public Health Agency of Canada’s (PHAC) social marketing campaigns, and increase the distribution and uptake of HC and PHAC’s information, advice and resources for Canadians in an effort to change behaviors and to enhance the health and safety of Canadians.

The firm period of the Contract will be from date of Contract award to March 31, 2022 with four irrevocable one year exercisable option years, at Canada’s sole discretion. 

The requirement is subject to the provisions of the Canadian Free Trade Agreement (CFTA).

The requirement is limited to Canadian services.

The Federal Contractors Program (FCP) for employment equity applies to this procurement; refer to Part 5 - Certifications and Additional Information, Part 7 - Resulting Contract Clauses and the annex titled Federal Contractors Program for Employment Equity - Certification.

This bid solicitation is to establish a contract with task authorizations for the delivery of the requirement detailed in the bid solicitation to the Identified Users across Canada, excluding locations within Yukon, Northwest Territories, Nunavut, Quebec, and Labrador that are subject to Comprehensive Land Claims Agreements (CLCAs).  Any requirement for deliveries within CLCAs areas within Yukon, Northwest Territories, Nunavut, Quebec, or Labrador will have to be treated as a separate procurement, outside the resulting contract.

There is no security requirement associated with the requirement.

Canada has determined that any intellectual property rights arising from the performance of the Work under the resulting contract(s) will belong to Canada, on the following grounds: To generate knowledge and information for public dissemination.

Evaluation Procedures

A - Bids will be assessed in accordance with the entire requirement of the bid solicitation including the technical evaluation criteria. 

B - An evaluation team composed of representatives of Canada will evaluate the bids.

Technical Evaluation

Bidders MUST meet all the mandatory requirements of the RFP. No further consideration will be given to Bidders not meeting all the mandatory criteria.

To meet the experience requirement described herein, the Bidder must provide sufficient evidence of work. In the case of a joint venture, the combined experience of the parties forming the joint venture will be considered in the evaluation of the experience of the Bidder. Listing experience without providing any supporting information to describe where and how such experience was obtained will  result in the experience not being evaluated and may render the bid non-compliant.

Mandatory and point rated technical evaluation criteria are included in Annex C of the RFP.

All enquiries and other related communications related to this process are to be directed exclusively to the PSPC Contracting Procurement Authority.

Basis of Selection - Highest Technical Rating

1. To be declared responsive, a bid must: 

A - comply with all the requirements of the bid solicitation; 
B - meet all mandatory technical evaluation criteria; and
C - obtain the required minimum of 89 points overall for the technical evaluation criteria which are subject to point rating. The rating is performed on a scale of 155 points.

2. Bids not meeting (a) or (b) or (c) will be declared non responsive. The responsive bid with the highest number of points will be recommended for award of a contract, provided that the total evaluated price does not exceed the budget available for this requirement.


Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.